Using Research Instruments

Using Research Instruments

1. Questionnaires

   • This instrument allows to collect, in an effective and efficient way, information of potential value to the future
     • An effective questionnaire is one that enables the transmission of useful and accurate information or data from the respondent to the researcher.
   • Questionnaires can be designed and used to collect vast quantities of data from a variety of respondents.
   • Types: Closed questions, Multiple-choice questions, Open-ended questions

2. Interviews

   • The research interview is far more resource-intensive.
     • It requires the researcher to elicit information from respondents on a one-to-one basis.
     • Interviews can last for longer than an hour and can produce vast amounts of data
   • Types. unstructured interview,, semi-structured interview,structured interview

3. Focus groups

   • Focus-group research is a form of qualitative method used to gather rich, descriptive data in a smallgroup format from participants who have agreed to ‘focus’ on a topic of mutual interest.
     • consistent popularity over many years as an effective and economical instrument of data collection.
       • a one-to-one interview interaction occurs between the interviewer and the interviewee.
       • Focus groups rely for their success on the ways in which groups of people naturally engage in conversations