Lean Start Up

Lean Start Up

1. Research by Harvard Business School’s Shikhar Ghosh shows

   • 75% of all start-ups fail

2. Before

   • business plan
   • pitch it to investors
   • assemble a team
   • introduce a product
   • start selling as hard as you can

3. it favors experimentation over

   • elaborate planning
   • customer feedback over intuition
   • iterative design over traditional “big design up front” development

4. Business plans rarely survive first contact with customers

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