Mapa mental
Language in Advertising
Mind map: Language in advertising
Contenido del mapa
Language in Advertising
- Refer to this document: http://gul.gu.se/public/pp/public_courses/course59387/published/1371031428774/resourceId/23511492/content/ce446ba2-7f44-469e-892b-6ec9f7eec396/power_advertising.pdf
Persuasive Language Techniques
- Similes and Metaphors
- can be mixed or extended
- Allusion to a powerful, well-known phrase
- Tricolons (list of three)
- Repetition
- Parallelisms
- Synonymous (second half develops first)
- Antithetic (two halves are opposed)
- Alliteration
- makes lines quotable and memorable
- Word-Play
- e.g. puns
- Buzzwords (cliched but well-known phrases)
- Oxymorons
- Similes and Metaphors
Grammar
- often departs from standard forms
- often resembles headlines
- omit articles "the" and "a/an"
- often resembles headlines
- Minor Sentences (short forms of sentences)
- Pragmatic Assumptions
- Grammatical Conversion (take noun/brand name and make it another word class)
- e.g. "that's so Suzuki" and "how refreshing, how Heineken"
- Pseudo-Science
- e.g. "beauty therapist"
- often departs from standard forms
Discourse
- narratives
- self-contained or episodic
- narratives
Información
- Descripción
- Mind-map of Language in Advertising for A-Level English Language
- Creado por
- Eleanor H
- Visitas
- 119
- Etiquetas
- Valoración