DIFFUSION OF INNOVATION

DIFFUSION OF INNOVATION

1. INITIALLY

   • A PRODUCT
     • IS
       • INTRODUCED

2. THE PRODUCT WILL REACH A MATURITY STAGE

3. NEW PRODUCTS

   • CAN BE
     • NEW IS SEVERAL WAYS

4. PRODUCTS CAN BE NEW TO THE SEGMENT

5. CONSUMERS TEND

   • TO BE
     • ATTRACTED TO
       • "NWE AND IMPROVED"
         • PRODUCTS

6. REFERS TO THE

   • TENDENCY
     • OF
       • NEW PRODUCTS

7. INNOVATIONS COME IN DIFFERENT DEGREES

   • A CONTINUOUS INNOVATION
   • A DYNAMICALLY CONTINUOUS
   • A DISCONTINOUS INNOVATION

8. CULTURES ADOPT NEW PRODUCTS, BASED ON SEVERAL FACTOS

   • MODERNITY
   • HOMOPHILY
   • PHYSICAL DISTANCE
   • OPINION LEADERSHIP