Consumer psychology & Buying behaviour

Consumer psychology & Buying behaviour

1. Consumer psychology

   • What is it
   • Key processes
     • Black box
   • How can psychology help
   • The psychology of market
   • 10 ways to convert more customers
   • 3 dementions
     • Experience
     • Symbolism
     • Utility

2. Consumer behaviour

   • Buying roles
     • Initiator
     • Influencer
     • Decider
     • Buyer
     • User
   • Why
   • Types
   • Definition
   • Factors
     • Cultural
     • Social
     • Personal
     • Psychological
   • Personality
   • Process

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