Industry analysis

Industry analysis

1. External

   • Define an industry
     • Sector
     • Market segments
     • Changing industry boundaries
   • Forces model
     • Entry by potential competitors
       • Economies of scale
       • Brand & loyalty
       • Absolute cost advantage
       • Customer switching cost
       • Government reglations
     • Rivalry among established companies
       • Industry demand
       • Competitive strcture
       • Cost conditions
       • Exit barriers
     • Bargaining power of buyers
     • Bargaining power of suppliers
     • Substitute products
     • Complementors
   • Macroenvironment
     • Macroeconomic forces
     • Global forces
     • Techonological forces
     • Demographic forces
     • Social forces
     • Political & legal forces

2. Internal

   • Competitive advantage
     • Barriers to imitation
     • Capability of competitors
     • Industry dynamism
   • Value chain
     • Primar activities
     • Support activities
   • Profitabality
     • ROIC

Imágenes y archivos del mapa

• 5 fuerzas de Porter, Caso Starbucks. (Enclavar)
• Value Chain Analysis Explained (Enclavar)
• Ratio Analysis - Profitability (Enclavar)