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Marketing: the process of creating, distributing promoting and pricing goods, services and ideas. at what's right by costumers.

products: goods, services and ideas.

costumers feel satisfied when they receive ore that what they give.

costumer gives : time, energy. money, referral, past experience, commitment, word of mouth, support and loyalty.

costumer gets: price, products, value, selection, service, warranty, brand, treatment, experience, peace of mind and comfort.

4Rs

retention: keeping costumers coming back

referral: encourage them to recommend us

relationship: build an emotional connection

recovery: help dissatisfied costumers solve problems and plan for possible problems

Globalization: develop marketing strategies that treat the world as one market

PESTLE

political forces: Government spending, taxation, trade retraction, relationships with the world, political stability, local regional national land international issues.

Economic forces: economic condition, buying power and willingness to spend.

socil cultural: attitudes beliefs life styles and values , higher educational level and duo income

Legal and regulatory forces : lawa and legal environment and civil laws

Technological forces: more value in products and new products

competitive forces

brand competitors :similar feature with similar prices

product competitors :same product class different features an different prices

generic competitors ;very different products that satisfy the same needs

total budget competitors: frims that compete for the limited financial resources of the same costumer

social responsibility : an organization's responsibility to maximize its positive impact and minimize its negative impact on society

ethics; standards that define right from wrong and are determined by your stakeholders