Apuntes
Introduction to Service - created from Mind Map
Contenido del apunte (1)
Página 1
What is service
Defining Service Management
Service management framework
Service Marketing Mix
Core Service
Service industries and companies
Service as products
Customer service
Tangible
Intangible
Management
Marketing
Operations
Strategic Planning
Consumer Behaviour
Benchmarking
HR Management
Place
Price
Promotion
People
Process
Product
Physical Evidence
peripheral services
Información
- Descripción
- Hospitality/Tourism Apunte sobre Introduction to Service - created from Mind Map, creado por Tingying Li el 06/02/2018.
- Creado por
- Tingying Li
- Visitas
- 0
- Historial
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- Creado por Tingying Li · 6 feb 2018
- Copiado a Apunte por Tingying Li · 6 feb 2018
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