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Week 8: Broadcast Media/Print Media/Support Media

Usuario eliminado 6 preguntas Actualizado el 15 oct 2017

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Preguntas del test (6)

1Broadcast media includes;
1. ATV
2. BInternet
3. CNewspaper
4. DRadio
2Print media includes;
1. ATV
2. BNewspaper
3. CInternet
4. DMagazines
5. ERadio
3The similarities between radio and TV include;
1. AAre time oriented media
2. BAre sold in time segments
3. CHave some network affiliates
4. DHave some independents
5. EUse the public airway
6. FAre regulated
7. GAre externally paced media
8. HAre passive, low-involvement
9. IBoth are internet based
4'Time-shifting' is when someone records live TV and watches it at a later time
1. AVerdadero
2. BFalso
5Advertising is any [blank_start]paid[blank_end] form of non-personal communication about an organisation, product, service or idea by identified sponsor
1. Apaid
2. Bnon-paid
6Benefits of using TV to advertise include;
1. Afacilitates creativity and impact
2. Bpeople are more likely to buy something that has been advertised on TV
3. CImproves coverage and cost effectiveness
4. Dpromotes captivity and attention
5. EIncreases Selectivity and flexibility

Descripción: El usuario ha eliminado su información de asignaturas Test sobre Week 8: Broadcast Media/Print Media/Support Media, creado por Usuario eliminado el 15/10/2017.
Autor: Usuario eliminado
Idioma: English
Visitas: 14
Historial: Creado el 15 oct 2017 · actualizado el 15 oct 2017
Etiquetas: el usuario ha eliminado su información de asignaturas