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Week 8: Broadcast Media/Print Media/Support Media

Deleted user 6 questions Updated 15 Oct 2017

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Questions in this quiz (6)

1Broadcast media includes;
1. ATV
2. BInternet
3. CNewspaper
4. DRadio
2Print media includes;
1. ATV
2. BNewspaper
3. CInternet
4. DMagazines
5. ERadio
3The similarities between radio and TV include;
1. AAre time oriented media
2. BAre sold in time segments
3. CHave some network affiliates
4. DHave some independents
5. EUse the public airway
6. FAre regulated
7. GAre externally paced media
8. HAre passive, low-involvement
9. IBoth are internet based
4'Time-shifting' is when someone records live TV and watches it at a later time
1. ATrue
2. BFalse
5Advertising is any [blank_start]paid[blank_end] form of non-personal communication about an organisation, product, service or idea by identified sponsor
1. Apaid
2. Bnon-paid
6Benefits of using TV to advertise include;
1. Afacilitates creativity and impact
2. Bpeople are more likely to buy something that has been advertised on TV
3. CImproves coverage and cost effectiveness
4. Dpromotes captivity and attention
5. EIncreases Selectivity and flexibility

Description: User has deleted their subject information Quiz on Week 8: Broadcast Media/Print Media/Support Media, created by Deleted user on 15/10/2017.
Author: Deleted user
Language: English
Views: 14
History: Created on 15 Oct 2017 · updated on 15 Oct 2017
Tags: user has deleted their subject information