Quiz

Week 8: Broadcast Media/Print Media/Support Media

Usuário eliminado 6 perguntas Atualizado em 15 out 2017

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Perguntas do quiz (6)

1Broadcast media includes;
1. ATV
2. BInternet
3. CNewspaper
4. DRadio
2Print media includes;
1. ATV
2. BNewspaper
3. CInternet
4. DMagazines
5. ERadio
3The similarities between radio and TV include;
1. AAre time oriented media
2. BAre sold in time segments
3. CHave some network affiliates
4. DHave some independents
5. EUse the public airway
6. FAre regulated
7. GAre externally paced media
8. HAre passive, low-involvement
9. IBoth are internet based
4'Time-shifting' is when someone records live TV and watches it at a later time
1. AVerdadeiro
2. BFalso
5Advertising is any [blank_start]paid[blank_end] form of non-personal communication about an organisation, product, service or idea by identified sponsor
1. Apaid
2. Bnon-paid
6Benefits of using TV to advertise include;
1. Afacilitates creativity and impact
2. Bpeople are more likely to buy something that has been advertised on TV
3. CImproves coverage and cost effectiveness
4. Dpromotes captivity and attention
5. EIncreases Selectivity and flexibility

Descrição: O usuário eliminou as informações de disciplina Quiz sobre Week 8: Broadcast Media/Print Media/Support Media, criado por Usuário eliminado em 15-10-2017.
Autor: Usuário eliminado
Idioma: English
Visualizações: 14
Histórico: Criado em 15 out 2017 · atualizado em 15 out 2017
Etiquetas: o usuário eliminou as informações de disciplina