INTERCULTURAL BUSINESS COMUNICATIO - created from Mind Map

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HOFSTEDE THEORY

CULTURAL DIMENSIONS

GEERT HOFSTEDE defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others”

He stablished dimensions of national culture

individualism

Masculinity

uncertainty avoidance

Long term orientation

Indulgence

Power distance

A preference for a loosely-knit social framework in which individuals are expected to take care of only themselves and their immediate families.

represents a preference in society for achievement, heroism, assertiveness and material rewards for success.

expresses the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity.

Every society has to maintain some links with its own past while dealing with the challenges of the present and the future.

stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun.

expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally.

Business

Negocio

MONOCHRONIC

POLYCHRONIC

BUSY: getting down to business

CONTEXT DEPENDENT

OCIO: leisure

High

Low

-Body Language

-Implicit

-literal

- Explicit

OCIO: leisure

one thing at a time

Concentrate on the job at hand

Follow rules of privacy

multiple things at the same time

Manage interruptions well

Based on the relationship