Concept 11 Practice Quiz

1. 1The less scrupulous have tried creating a series of bogus Web sites, all linking back to the pages they’re trying to promote this is called ___________________

   1. Asome fraud
   2. Blink liar
   3. Clink fraud
   4. Dmake believe
2. 2
   Google puts some extensions ahead of others. Which of the following is considered a higher extension.

   1. A.edu
   2. B.com
   3. C.gov
   4. D.gob
3. 3 No single failure should interrupt the firm’s operations, making it?

   1. Abackup
   2. Bfault-tolerant
   3. Cnot fault-tolerant
   4. Dsystem failed
4. 4American teenagers are on _____________ more than TV.

   1. Aradio
   2. BInternet
   3. Cbooks
   4. Dnewspapers
5. 5______________ pioneered pay-per-click ads and bidding systems and held several key patents governing the technology.

   1. AGoogle
   2. BOverture
   3. CYahoo!
   4. DAT&T
6. 6
   Google originally developed _________________ to target ads based on keywords automatically detected inside the content of a Web site.

   1. AAdvertising
   2. BAdCarrier
   3. CGoogleAd
   4. DAdSense
7. 7Which ads can include animation or video?

   1. Arich media ads
   2. Bimage ads
   3. Cskyscraper ads
   4. Ddisplay ads
8. 8Vendors share a percentage of revenue with Web sites that direct purchasing customers to their online storefronts.

   1. AJava programs
   2. BSoftware programs
   3. CAffiliate programs
   4. DComparable programs
9. 9
   How do the bad guys use the ads on the Internet to cause harm?

   1. Akeyword stuffing
   2. Bdepleting click fraud
   3. Clink fraud
   4. Dall of the other answers
10. 10
    _________________ are usually served by ad networks or other customer profiling firms.
    
    
    

    1. ACookies
    2. BThird-party cookies
    3. CFour-party cookies
    4. DTwo-party cookies

11. 11What is the name of Microsoft's search engine?

    1. AGoogle
    2. BBing
    3. CFirefox
    4. DInternet Explorer
12. 12Google was forced to abandoned a fall 2008 search advertising partnership with _____________ after the Justice Department indicated its intention to block the agreement.

    1. AGoogle
    2. BYahoo!
    3. CMicrosoft
    4. DApple
13. 13
    Who is the leading peer-produced video site?

    1. ANetflix
    2. BChrome
    3. CWindows
    4. DYouTube

Descripción

CPSI 4023 Test sobre Concept 11 Practice Quiz, creado por Adam Peterson el 25/04/2018.

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Adam Peterson

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