Marketing Final 2

1. 1________ includes all the activities in selling goods or services directly to final consumers for personal,
   non business use.

   1. ARetailing
   2. BWholesaling
   3. CProcurement
   4. DPromoting
   5. EWarehousing
2. 2Which of the following types of retailing generally entails the highest costs?

   1. Afull-service
   2. Bself-service
   3. Climited-selection
   4. Dlimited service
   5. Eself-selection
3. 3Which of the following is an example of direct selling?

   1. AJayne's sells most of its products to customers through home sales parties.
   2. BTCJ is a telemarketing firm that sells products from a number of different suppliers.
   3. CE&OE sells its herbal skincare products exclusively through its stand-alone stores.
   4. DJ3 is an online shopping portal where customers can buy directly from manufacturers.
   5. EReynold's tries to minimize its staff costs by installing vending machines in its stores.
4. 4Which of the following is true for franchisors?

   1. AThe franchisor collects royalty payments from the franchisee.
   2. BThe franchisor pays start-up costs for the franchisee.
   3. CThe franchisor must change its operations to suit those of the franchisee's.
   4. DThe franchisor licenses the trade mark from the franchisee.
   5. EThe franchisor has to pay the franchisee to be part of the franchise system.
5. 5Which of the following is true for the retail industry?

   1. ADiscount stores and catalog showrooms are competing for the same customers.
   2. BUpscale retailers see a decline in sales as middle-market retailers thrive.
   3. CSmall, specialized retailers are crowding out larger, more diverse retailers.
   4. DStore retailing sees no competition from non-store retailing.
   5. EDiscount stores are not doing as well as middle-market retailers.
6. 6Which of the following is a prepurchase service offered by retailers?

   1. Aaccepting orders over the telephone
   2. Bshipping the product
   3. Cdelivery to the customer's doorstep
   4. Dgeneral information
   5. Einterior decoration of the retail outlet
7. 7In the corporate headquarters of a supermarket chain, ________ are responsible for developing brand assortments and listening to salespersons' presentations.

   1. Aspecialist buyers
   2. Bbrokers
   3. Ccentral buyers
   4. Dagents
   5. Especialized wholesalers
8. 8Stores are using _________ to measure a product's handling costs from the time it reaches the warehouse until a customer buys it in the store.
   

   1. ADirect Product Profitability (DPP)
   2. Belectronic data interchange (EDI)
   3. Cradio-frequency identification (RFID)
   4. Dglobal positioning systems (GPS)
   5. Ecompound annual growth rate (CAGR)
9. 9Because shelf space is scarce, many supermarkets now charge a ________ for accepting a new brand, to cover the cost of listing and stocking it.

   1. Aslotting fee
   2. Bretainer
   3. Cresidual fee
   4. Dcontingent fee
   5. Eroyalty
10. 10Which of the following is true of brokers?

    1. ABrokers bring buyers and sellers together and assist in negotiation.
    2. BMost brokers are small businesses with a few skilled salespeople.
    3. CBrokers represent buyers or sellers on a semipermanent basis.
    4. DSelling brokers have contractual authority to sell a manufacturer's entire output.
    5. EPurchasing brokers make purchases for buyers and often receive, inspect, warehouse, and ship merchandise.

11. 11________ refers to the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands they sell.

    1. AMarketing communications
    2. BHuman resource development
    3. CFinancial management
    4. DOperations management
    5. EPlanning
12. 12Which of the following is an example of an interactive marketing communication platform?

    1. ATV shopping
    2. Bcommunity relations
    3. Ccompany museums
    4. Dfactory tours
    5. Eproduct demonstrations
13. 13Which element of the marketing communications mix allows for amplified expressiveness?

    1. Aadvertising
    2. Bpublic relations
    3. Csales promotion
    4. Ddirect and interactive marketing
    5. Epersonal selling
14. 14Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

    1. APublic Relations
    2. Badvertising
    3. Cpersonal selling
    4. Dsales promotions
    5. Edirect marketing
15. 15Which of the following factors found in the macromodel of the communications process refers to random and competing messages that may interfere with the intended communication?

    1. Anoise
    2. Bnegative feedback
    3. Cattenuation
    4. Dphase lag
    5. Eselective distortion
16. 16Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors?

    1. Acomparative-parity method
    2. Bobjective-and-task method
    3. Caffordable method
    4. Dcompetitive-parity method
    5. Epercentage-of-sales method
17. 17________ is a source of a spokesperson's credibility that describes how objective and honest the spokesperson is perceived to be.

    1. ATrustworthiness
    2. BCompassion
    3. CExperience
    4. DExpertise
    5. ELikability
18. 18Which of the following personal communications channels consist of family members, neighbors, friends, and associates talking to target buyers?

    1. Asocial channels
    2. Badvocate channels
    3. Cexpert channels
    4. Dformal channels
    5. Esponsored channels
19. 19The catalog you receive from a large apparel store, displaying their new summer collection, is an example of ________ marketing.

    1. Adirect
    2. Bbuzz
    3. Cvirtual
    4. Dword of mouth
    5. Einteractive
20. 20Greta is attempting to get as many orders as possible. Which direct marketing tool is generally associated with the highest order response rate?

    1. Adirect mail to an internal company list
    2. Be-mail to an internal company list
    3. Ce-mail to a general list
    4. Ddirect mail to a general list
    5. Ebanner advertising on the company's Web site
21. 21The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________.

    1. Ainbound telemarketing
    2. Binternal marketing
    3. Creactive marketing
    4. Dguerilla marketing
    5. Ecustomer response marketing
22. 22The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than do other marketing channels.

    1. Aindividualization
    2. Border conversion
    3. Chigh involvement selling
    4. Ddata security
    5. Econtrol
23. 23The original and oldest form of direct marketing is____.

    1. Afield sales calls
    2. Boutbound telemarketing calls
    3. Cmail campaigns
    4. Dbanner advertising
    5. Ebillboards
24. 24The process of deciding how to allocate company's time among prospects and customers is called ________.

    1. Atargeting
    2. Bprospecting
    3. Callocating
    4. Ddispersing
    5. Edelegating
25. 25Fixed compensation receives more emphasis in sales rep jobs with ________.

    1. Atechnical complexities
    2. Bvery little need for teamwork
    3. Can intensive focus on selling activities
    4. Da high requirement for individual initiatives
    5. Ea high ratio of selling to nonselling duties
26. 26Company call center executives provide procedural information to clients who call in about the specifications and operation of the product. These call center employees can be called ________.

    1. Atechnical support people
    2. Bsales assistants
    3. Ctelemarketers
    4. Ddeliverers
    5. Econsultants
27. 27Fixed compensation receives more emphasis in sales rep jobs with ________.

    1. Atechnical complexities
    2. Bvery little need for teamwork
    3. Can intensive focus on selling activities
    4. Da high requirement for individual initiatives
    5. Ea high ratio of selling to nonselling duties
28. 28When Saul asks his client, "What system are you using to invoice your customers?" he is asking a ________ question.

    1. Asituation
    2. Bspeculation
    3. Cproblem
    4. Dneed-payoff
    5. Eimplication

Descripción

Test sobre Marketing Final 2, creado por Shelby Reitz el 11/12/2018.

Autor

Shelby Reitz

Idioma

English

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