Test
Direct and Digital Phase Test
Este test tiene tipos de pregunta que se abren en el reproductor de siempre.
Preguntas del test (25)
1The increased use of the Internet presents a lot of potential for which types of businesses?
- AAll businesses
- BSmall business owners
- CInternational businesses
- DLocal businesses
2Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
- ASending flyers with your web address to customers
- BCreating a business listing in online local directories
- CIncreasing print and billboard advertising
- DBuilding a team of digital advertising experts
3Which of the following is the easiest way for visitors to learn about a business while visiting a website?
- AGetting a free 'taster' of one of your products when they sign up to receieve emails
- BListening to an audio file that auto plays whenever someone visits your site
- CBrowsing your product pages and reviewing the Frequently Asked Questions page
- DReading the terms and conditions for your product on your site
4What is a key benefit of having an online presence for a business?
- AThe ability to sell products directly to customers through social media
- BBeing visible when people search for a busines like yours
- CSending users emails to update them on new products
- DBeing able to offer new customers promotional discounts
5Which of the following statements is true when it comes to developing a web presence for a business?
- ACustomers can learn about a business by downloading a mobile app but they can't place an order using an app
- BBuilding a new website requires a large budget
- CMobile apps enable your customers to purchase your products without being on your website
- DAll businesses must have a website to sell products
6What is a web server?
- AThe customer service representative you can call when you have questions about your website
- BThe answer your get when you search a term on the web
- CA computer connected to the Internet with software that allows it to host all the components of your website
- DThe device that determines the speed of your mobile conntection
7Fill in the blank: A ________ is a shortcut to other pages on your site or elsewhere on the web
- AHyperlink
- BReturn link
- CMenu bar
- DBreadcrumb
8Which of the following is something you'll probably want to exclude from your website?
- APrices
- BA lot of deep scientific information and detailed statistics
- CSpecial offers
- DCertifications
9Which of the following is an example of a call to action on a website?
- AA list of phone numbers customers can use to get in contact with you
- BA 'get directions to our store' button which when click redirects to a map displaying directions to the store based on the customer's currect address
- CAn icon button that takes the customer to your social media accounts
- DA hotline phone number that helps users complete their purchases
10What should you consider when developing your website content?
- AWhat your customers are looking for
- BYour latest promotions and discounts
- CYour brand values
- DWhether the content will go viral or not
11Why are search engines a great place for a business to be found?
- APeople pay to use search engines, so there is a wealthy customer base there
- BPeople who search are actively looking for information, products or services
- CSearch engines are a big trend these days
- DSearch engines guarantee new customers
12What technology do search engines use to 'crawl' websites
- AAndroids
- BInterns
- CAutomatons
- DBots
13Which of the following can help a search engine understand what your page is about?
- AThe date it was published
- BThe number of images used
- CThe total number of words
- DThe title tag
14Fill in the blank: Spending money on search advetising influences how your website appears in _________
- AOrganic search results
- BThe search results page
- CBusiness directories
- DDisplay advertising networks
15Which of these is an important factor in the paid search auction system?
- AHow famous your brand name is
- BHow cool your logo is
- CHow long your business has been around
- DHow relevant your ads are
16Which of these can Google Search Console help you to do?
- AIncrease your social media following
- BOptimise your Google My Business listing
- CIt helps you understand which ads people are searching for on Google
- DIt helps you run A/B tests on your home page
17What does FRAC Analysis stand for?
Frequency
[blank_start]Recency[blank_end]
Amount
[blank_start]Category[blank_end]- ARecency
- BCategory
18List all of the Purchase Funnel keywords:
[blank_start]Awareness[blank_end]
[blank_start]Opinion[blank_end]
[blank_start]Consideration[blank_end]
[blank_start]Preference[blank_end]
[blank_start]Purchase[blank_end]
[blank_start]Loyalty[blank_end]
[blank_start]Advocacy[blank_end]- AOpinion
- BAwareness
- CConsideration
- DPreference
- EPurchase
- FLoyalty
- GAdvocacy
19List all of the Sales Funnel keywords (SPEC):
[blank_start]Suspects[blank_end]
[blank_start]Prospects[blank_end]
[blank_start]Enquirers[blank_end]
[blank_start]Customers[blank_end]- ASuspects
- BProspects
- CEnquirers
- DCustomers
20Fill the blank: I&DM as a process:
Response > [blank_start]Measurement[blank_end] > Continuity- AMeasurement
21What do the blurred parts of the diagram say?

- APre-purchase search and Post-purchase experience
- BActive evaluation and Post-purchase experience
- CPre-purchase search and Post-Purchase evidence
- DActive search and moment of purchase experience
22Fill the blanks in the Customer Lifecycle Model:
[blank_start]Targeting Customers[blank_end] > Acquiring New Business > Managing Customers > [blank_start]Maximising Relationships[blank_end]- AMaximising Relationships
- BTargeting Customers
23Fill in the blanks of Nash's "3 Components that make up great strategy" (40:40:20):
[blank_start]List[blank_end]
[blank_start]Offer[blank_end]
[blank_start]Creative[blank_end]- AList
- BOffer
- CCreative
24What does ACORN stand for (the geographic database):
A
[blank_start]Classification[blank_end]
Of
[blank_start]Residential[blank_end]
[blank_start]Neighbourhoods[blank_end]- AClassification
- BResidential
- CNeighbourhoods
25Fill in the blanks of the VALS framework:
1) Ideals
[blank_start]Thinkers[blank_end]
Believers
2)Achievement
Innovators
[blank_start]Strivers[blank_end]
[blank_start]Survivors[blank_end]
3)Self-Expression
[blank_start]Experiencers[blank_end]
Makers- AThinkers
- BStrivers
- CSurvivors
- DExperiencers
Información
- Descripción
- Test sobre Direct and Digital Phase Test, creado por ella boby el 12/12/2018.
- Autor
- ella boby
- Idioma
- English
- Visitas
- 0
- Historial
- Creado el 12 dic 2018 · actualizado el 13 dic 2018
- Etiquetas
- Valoración
- Aún sin valoraciones Valora este test