Test
TIM - Quiz 10
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Preguntas del test (12)
1Roadmapping is a method for forecasting and visualizing interdependent developments (e.g., technologies 1, 2, and products).
Product and technology roadmap are not linked in order to analyze the
use of and need for technologies.- AVerdadero
- BFalso
2What is not a benefit of roadmapping?
- AEstablishment of a shared product-technology strategy
- BInterlinked approach for long-range product and technology planning
- CStimulation of learning and improvement of cross-functional
communication - DImprovement of time-to-market and time-to-money
- EEstablishment of cross-functional teams
3What does the marketing segment want for the firm?
- A– Increase people’s brand/product awareness, identification
– Increase people’s interaction with brand/products - Baccess (and, hopefully transfer) external knowledge
… about problems: what are the needs that they have?
… about solutions: can they solve the problems you have?
- A– Increase people’s brand/product awareness, identification
4What does the innovation segment want for the firm?
- A– Increase people’s brand/product awareness, identification
– Increase people’s interaction with brand/products - Baccess (and, hopefully transfer) external knowledge
… about problems: what are the needs that they have?
… about solutions: can they solve the problems you have?
- A– Increase people’s brand/product awareness, identification
5Which statement is true?
- ARichest need information is usually found at user sites
- BRichest need information is usually found at manufacturer sites
6Which statement is true?
- ARichest solution information is often found at manufacturer sites.
- BRichest solution information is often found at user sites.
7Which statement is true?
- AUsers typically conceive / develop functionally novel innovations
- BUsers typically conceive / develop improvements
8Which statement is true?
- AManufacturers tend to develop improvements
- BManufacturers typically conceive / develop functionally novel innovations
9Definition: Lead users…
1. have needs that foreshadow general demand in the
marketplace;
2. expect to obtain high benefit from a solution to their needs.- AVerdadero
- BFalso
10Consequences: Lead users…
3. often innovate to solve their own needs by developing prototypes
4. are often willing to freely reveal their innovations. Individual lead
users may also start companies.- AVerdadero
- BFalso
11Lead user method: Classical market research is
based on a dynamic concept of a
representative customer- AVerdadero
- BFalso
12What is the correct order for the Lead User Innovation?
- AStep 1: Select a specific market & specific major trend to think about
Step 2 Brainstorm possible lead users within that target market
Step 3 Brainstorm possible lead users outside target market
Step 4 Specify what you might learn from each type of LU - BStep 1: Select a specific market & specific major trend to think about
Step 2 Brainstorm possible lead users outside target market
Step 3 Brainstorm possible lead users within that target market
Step 4 Specify what you might learn from each type of LU - CStep 1 Brainstorm possible lead users outside target market
Step 2 Brainstorm possible lead users within that target market
Step 3 Select a specific market & specific major trend to think about
Step 4 Specify what you might learn from each type of LU
- AStep 1: Select a specific market & specific major trend to think about
Información
- Descripción
- Test sobre TIM - Quiz 10, creado por Luis Vering el 26/07/2021.
- Autor
- Luis Vering
- Idioma
- Deutsch
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