Test
MKT 315 Midterm
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Preguntas del test (93)
1Geographic Segmentation
- ALooks for common geometric forms in the crops
- BNarrows the market by consumer location
- CUses geology topographic maps
- DNone of the above
2Secondary research is
- AThe second step in the research process
- BUsing the result from others' primary research
- CNot as important as the first research
- DIs more expensive and takes more time than primary research
3Qualitative Research
- ASeeks to find the best quality in a product
- BSeeks to understand how and why
- CIs how Indy drivers make the big race on Sunday
- DProvides mathematical values as results
4Marketing Data consists of which of the following
- ADemographics
- BCompetitive Strengths
- CIndustry Environment
- DConsumer buying habits and trends
- EAll of the above
5The first step in the marketing research process is
- ASend out questionnaires
- BIdentify the problem
- CHire a research company
- DAnalyze the data collected
6Dividing the entire population into groups with common characteristics is
- AProfiling
- BMarket Separation
- CMarket Segmentation
- DCommunism
7SWOT stands for
- ASure Won Our Tactics
- BStrengths, Weaknesses, Opportunities and Threats
- CStanding With Our Talent
- DStrategic Warfare of Teams
8Quantitative Research
- AIs considered as "touchy/feely" type of research
- BProvides relationships between variables.
- CIs the basis of physics
- DNot related to marketing research
9Once the research problem has been identified
- AGive up and find an easier business
- BSend out the questionnaires
- CThe research plan should be established.
- DSend a report to everyone involved.
10Behavioral Segmentation
- AKeeps students with their same age groups in the classroom
- BGroups consumers based on their emotional intelligence
- CIs not a real thing
- DNarrows a group based on what consumer do
11Validity in research ___________ and Reliability _____________
- Abelongs to the group; always shows up on time
- Bis used only in quantitative methods; used in qualitative
- Chas results that satisfy objectives; results are consistent
- Dsounds important; sounds made up
12The reporting of marketing research findings occurs immediately after
- AYour Boss asks for it
- BThe problem has been identified
- CYou have sent out the questionnaires
- DCollected data has been analyzed
13Marketing Research is:
- AA process performed by a medical doctor
- BAnalyzing Data/Info to make better marketing decisions
- CHardly ever conducted in today's business climate
- DIs always conducted in a laboratory
14Grouping consumers based on how they act and think is
- APsychographic Segmentation
- BPsychedelic Segmentation
- CPsychometric Segmentation
- DJuvenile
15The PESTEL Analysis is used for
- AFinding the best place for the trophy
- BWhen grinding herbs
- CEnvironmental Scan
- DLooking for rodents
16Primary Research is
- Aconducted by you (or someone you hire)
- Buses information from magazines
- Ctargeted at the primary audience
- Duses monkeys as subjects
17When consumers are grouped based on age, gender, income, ethnicity and education is
- AUnethical
- BDemonology
- CDemographic Segmentation
- DSelective Elimination
18THE SERVICES A BUSINESS OFFERS THE PUBLIC OR OTHER BUSINESS
- AMUTUAL CONCEPT
- BBUYER CONCEPT
- COFFERING CONCEPT
- DMARKETING CONCEPT
19Ragu is considering adding mac & cheese to their line, they gather 20 people for a taste test. this is a
- Afocus group
- Binformation group
- Cform of likert scale
- Dbuying center
20Amazon is looking to add one hour service and trying to pick cities for trials. Cities chosen have high $$ of business.
- Athey are using secondary data
- Bthey are using primary data
- Cthey are using psychographic data
- Dthey are using infomatic data
21Shelly went to Spaghetti Co for dinner. She told waiter that food was better on her last visit. She is demonstrating
- Azone of tolerance
- Bservice quality dimension
- Cservice quality assurance
- DZone of intolerance
22Companies will suffer a slow failure without ______ that sets them apart from competitors
- Adifferentiation
- Bspecialization
- Clocalization
- Dglocalization
23An internal environmental scan includes looking at:
- Aabailable budget and resources
- Bcompetition in geography
- Cpolitical issues in new geographies
- Dtarget market behavior
24INSEPARABILITY IN SERVICE IS
- AINABILITY TO DISTINGUISH PROVIDER FROM CONSUMER
- BINABILITY TO DISTINGUISH PRODUCT COMPONENTS FROM KEY PRODUCT
- CINABILITY TO DISTINGUISH RIGHT ANSWER FROM WRONG ANSWER
- DINABILITY TO DISTINGUISH SERVICE PROVIDER FROM THE SERVICE
25IN SERVICE THE CUSTOMER GAP IS ch6
- ADIFFERENCE -> CUSTOMER EXPECTATIONS AND CUSTOMER PERCEPTIONS
- BIDLE CHAIR CAPACITY
- CEND RESULT OF SERVICE RELATED TO PROCESS OF THE SERVICE
- DTIME CONSUMER WAITS FOR SERVICE
26PRODUCT LIFE CYCLE: PHASE WHEN GROWTH SLOWS DOWN AND STABILIZES ch5
- AMATURITY
- BDECLINE
- CINTRODUCTION
- DGROWTH
27PRODUCT LIFE CYCLE: PHASE WHEN PRODUCT IS RECOGNIZEABLE, PROVEN RELIABLE, IN DEMAND ch5
- AMATURITY
- BDECLINE
- CINTRODUCTION
- DGROWTH
28LOGO, PACKAGING, TYPOGRAPHY & PERSONALITY ARE CALLED ch5
- ABRANDING ELEMENTS
- BBRANDING STRATEGIES
- CFORM OF MULTIBRANDING
- DRELIABLE FACTORS
29PROCTOR AND GAMBLE SELL MULTIPLE PRODUCTS IN SAME CATEGORY - THIS IS .... ch5
- AVARIATION IN BRAND LOYALTY
- BPRODUCT LINE
- CBRAND DISCRIMINATION
- DMULTIBRANDING
30RED CROSS IS A ___ WITH AN INTENT TO NOT DELIVER VALUE TO SHAREHOLDERS BUT MAKE IMPACT ch4
- AINTERNATIONAL ORGANIZATION
- BB2B ORGANIZATION
- CJOINT PARTNERSHIP
- DNON PROFIT ORGANIZATION
31DIFFERENCE BETWEEN SWOT AND SWOTT IS ch 5
- ASTRENGTHS
- BTRENDS
- CWEAKNESS
- DTHREAT
32Developing & executing strategies & tactics to market & sell a product or service to a very specific target segment is:
- AMicromarketing
- BMacromarketing
- CNarrow marketing
- DDirect marketing
33The services a business offers the public or other business is called
- AMutual Concept
- BBuyer Concept
- COffering Concept
- DMarketing Concept
34Ragu is considering adding mac & cheese to their line, they gather 20 people for a taste test. this is a
- AFocus Group
- BInformation group
- CForm of likert scale
- Dbuying center
35Amazon is looking to add one hour service and trying to pick cities for trials. Cities chosen have high $$ of business.
- Athey are using secondary data
- Bthey are using primary data
- Cthey are using psychographic data
- Dthey are using infomatic data
36Shelly went to Spaghetti Co for dinner. She told waiter that food was better on her last visit. She is demonstrating
- AZone of tolerance
- Bservice quality dimension
- CService quality assurance
- DZone of intolerance
37Companies will suffer a slow failure without ______ that sets them apart from competitors
- Adifferentiation
- Bspecialization
- Clocalization
- Dglobalization
38An internal environmental scan includes looking at:
- Aavailable budget and resources
- Bcompetition in geography
- Cpolitical issues in new geographies
- Dtarget market behavior
39Inseparability in service is
- AINABILITY TO DISTINGUISH PROVIDER FROM CONSUMER
- BINABILITY TO DISTINGUISH PRODUCT COMPONENTS FROM KEY PRODUCT
- CINABILITY TO DISTINGUISH RIGHT ANSWER FROM WRONG ANSWER
- DINABILITY TO DISTINGUISH SERVICE PROVIDER FROM THE SERVICE
40PRODUCT LIFE CYCLE: PHASE WHEN GROWTH SLOWS DOWN AND STABILIZES
- AMaturity
- BDecline
- CIntroduction
- DGrowth
41PRODUCT LIFE CYCLE: PHASE WHEN PRODUCT IS RECOGNIZEABLE, PROVEN RELIABLE, IN DEMAND
- AMaturity
- BDecline
- CIntroduction
- DGrowth
42PROCTOR AND GAMBLE SELL MULTIPLE PRODUCTS IN SAME CATEGORY - THIS IS ....
- AVariation in brand loyalty
- BProduct Line
- CBrand Discrimination
- DMultibranding
43The Marketing Concept Era is designated between:
- A1960s-1970s
- B1940s-1990s
- C1970s-1980s
- D1960s-1980s
44Which of the following is not an economic factor:
- AGross domestic product (GDP)
- BCustomer’s data
- CInflation
- DUnemployment rates
45Marketing includes which of the following activities?
- APricing a product
- BAuditing financial reports
- CSetting the corporate vision
- DOverseeing customer service
46A detailed marketing plan includes:
- AExecutive summary
- BMarketing mix
- CSituation analysis
- DAll of the answers listed
47Which of the following is not used in SWOTT analysis to set a direction for a brand of a highly competitive marketplace?
- AWeakness
- BOpportunities
- CThreats
- DSegmentation
48Social factors include:
- ADemographics
- BConsumer Data
- CCulture and Norms
- DDemographics, culture, and norms
49Demographics, trends, buying habits, competition, and industry environments are the part of:
- AMarketing data
- BMarket research
- CData collection
- DData analysis
50What is market segmentation?
- ADividing the entire product into groups of subproducts
- BDividing the organizations into groups of markets
- CDividing the business into groups of consumers
- DDividing the entire market into groups of consumers
51Geographic segmentation narrows the market by:
- ALocation
- BAge
- CEducational status
- DIncome
52Psychographic segmentation narrows segments of the market by:
- AEducational status of customer
- BIncome of customer
- CAct and thinking of customer
- DLoyalty status
53Which of the following is NOT an example of neuromarketing research:
- ABrain activity
- BEmotional response to an ad or product
- CEye movement tracking
- DCompetitor analysis
54What are the four elements of positioning statements:
- ATarget market, category, brand promise, the reason to believe
- BTarget market, repositioning, brand promise, the reason to believe
- CMarketing research, category, brand promise, the reason to believe
- DTarget market, category, data collection, the reason to believe
55Perceptual map is a tool for visualizing:
- ACompetitive landscape and spotting positioning opportunities
- BCompetitive landscape and consumer behavior
- CSpotting positioning opportunities and consumer behavior
- DSpotting positioning opportunities and purchase intention
56Some of the reasons that make people decide what to buy are:
- APersonal, situational, psychological, and social interactions
- BPersonal, emotional, affection, and social interactions
- CPsychological, awareness, situational
- DRage, personal and social interactions
57The purchase that involves the reordering of goods or services already under contract is:
- ANew buy
- BStraight rebuy
- CModified rebuy
- DDiscounted buy
58Who is affected by the individual consumer tolerance of risk?
- AMarketers
- BConsumers
- CPurchase decision
- DLocation
59A process by which consumers choose to remember or reject and forget the information proffered is known as:
- ASelective retention
- BSelective attention
- CSelective exposure
- DSelective approach
60The factors that include demographics, culture, and subcultures are known as:
- ASociocultural factors
- BCultural factors
- CDemocratic factors
- DPsychographic factors
61Maslow's hierarchy of needs is:
- ASelf-actualization, esteem, love, physiological, safety
- BLove, safety, physiological, esteem, self-actualization
- CSelf-actualization, esteem, love, safety, physiological
- DPhysiological, safety, love, self-actualization, esteem
62Among specific filters, which one is the selective perception?
- ASelective attention
- BSelective decision
- CSelective display
- DSelective consumer
63Which purchases usually involve a more complex process?
- AModified buy
- BNew buy
- CBuying by samples
- DContract buying
64Which is NOT a key strategic decision in formulating a marketing plan?
- AIdentification of the situation
- BChoosing the target market
- CIdentifying distinctive competencies
- DCreation of the logo and tagline
65What is the process determining what is needed, how to collect it, analyze it & use it for effective market planning?
- AControl
- BMarketing Information System
- CAnsoff matrix
- DSMART goals
66The Likert scale comes under:
- AQualitative research
- BQuantitative research
- CDemographic analysis
- DAudience profiles
67Demographics, trends, buying habits, competition, and industry environments are the part of:
- AMarketing data
- BMarket research
- CData collection
- DData analysis
68What is market segmentation?
- ADividing the entire product into groups of subproducts
- BDividing the organizations into groups of markets
- CDividing the business into groups of consumers
- DDividing the entire market into groups of consumers
69A perceptual map is a tool for visualizing
- ACompetitive landscape and spotting positioning opportunities
- BCompetitive landscape and consumer behavior
- CSpotting positioning opportunities and consumer behavior
- DSpotting positioning opportunities and purchase intention
70Which of the following does not cover marketing data
- AThe market audience
- BCustomer
- CFirm
71Which is the proper sequence of the marketing research process
- ADevelop the Research Plan - Identify the Problem - Conduct Research - Analyze Data and Report Findings - Take Action
- BIdentify the Problem - Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Take Action
- CTake Action - Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Identify the Problem
- DConduct Research - Take Action - Develop the Research Plan - Analyze Data and Report Findings - Identify the Problem
72What are the four positioning statements:
- ATarget market, category, brand promise, the reason to believe
- BTarget market, repositioning, brand promise, the reason to believe
- CMarketing research, category, brand promise, the reason to believe
- DTarget market, category, data collection, the reason to believe
73Geographic segmentation narrows the market by
- ALocation
- BAge
- CEducational status
- DIncome
74Which of the following is NOT an example of neuromarketing research:
- ABrain activity
- BEmotional response to an ad or product
- CEye movement tracking
- DCompetitor analysis
75Psychographic segmentation narrows segments of the market by
- AEducational status of customer
- BIncome of customer
- CAct and thinking of the customer
- DLoyalty status
76Which is NOT a key strategic decision in formulating a marketing plan?
- AChoosing the target market
- BIdentifying distinctive competencies
- CCreation of the logo and tagline
- DIdentification of the situation
77Which of the following key perspectives is not considered while performing the situation analysis?
- ACustomers
- BSuppliers
- CCompetitors
- DCompany
78Which is helpful for the marketers to evaluate between risk and reward?
- AAnsoff matrix
- BBoston Consulting Group growth-share matrix
- CQuantitative strategic planning matrix
- DSWOTT analysis
79Which of the options below enables marketers to understand when they have achieved the goals of success throughout the plan, and allows them to quickly recognize areas that may be off-track in order to resolve them?v
- AMarketing research
- BMarket planning
- CKey performance indicators
- DImplementation plan
80What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning?
- AAnsoff matrix
- BMarketing information system
- CSMART goals
- DControl
81In the late 1990s, which of the following was third place in the minds and wallets of worldwide consumers?
- AAmerican Express
- BVisa
- CMasterCard
- DDiscover
82The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is
- AMicromarketing
- BNarrow marketing
- CDirect marketing
- DMacromarketing
83When a few sellers control most of the sales, it is
- AMonopoly
- BMonopolistic
- CPure competition
- DOligopoly
84What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers?
- AMarket segmentation
- BB2B segmentation
- CGlobal segmentation
- DPsychographic segmentation
85Which of the following is not an economic factor
- AGross domestic product (GDP)
- BCustomer's data
- CUnemployment rates
- DInflation
86Who is required to have multiple decision-makers in order to appeal to multiple stakeholders for a single purchase?
- AB2B marketers
- BIBM computers
- CB2C marketers
- DNonprofit organizations
87Marketing includes which of the following activities?
- APricing a product
- BSetting the corporate vision
- CAuditing financial reports
- DOverseeing customer service
88Which of the following refers to specific, measurable, achievable, relevant, and timely, and pertains to the formulation of organizational objectives that are clear and measurable?
- ASWOTT analysis
- BSMART goals
- CSituation analysis
- DTactics
89The Marketing Concept Era is designated between
- A1970s-1980s
- B1960s-1980s
- C1940s-1990s
- D1960s-1970s
90The process of gathering information about events and their relationships within an organization's internal and external environment is:
- ATechnological scanning
- BEnvironmental scanning
- CRegulatory factors
- DConsumer scanning
91A detailed marketing plan does not include
- AMarketing strategy
- BMarketing mix
- CSituation analysis
- DExecutive summary
92Social factors include:
- AConsumer data
- BDemographics, culture, and norms
- CCulture and norms
- DDemographics
93Government regulations, suppliers, competitors, the economy, business trends, finances, and the weather are:
- AOpportunities and threats
- BExternal factors
- CInternal factors
- DParts of 4Ps
Información
- Descripción
- Test sobre MKT 315 Midterm, creado por Israel Cruz el 23/02/2023.
- Autor
- Israel Cruz
- Idioma
- English
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