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Test

Chapter 7

jbrumski22 10 preguntas

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Preguntas del test (10)

  1. 1Early European magazines were oriented toward _____.
    1. AA. recent news
    2. BB. medical and health advice
    3. CC. discussions of women's issues
    4. DD. broad political commentary
    5. Ee. hunting and fishing trips
  2. 2In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.
    1. AA. Harper's
    2. BB. Godey's Ladies Book
    3. CC. Youth's Companion
    4. DD. Ladies' Magazine
    5. EE. Ladies Home Magazine
  3. 3The term muckraker ___________.
    1. AA. described investigative reporters who only wrote about American institutions in a positive light
    2. BB. was coined by President Theodore Roosevelt because he was angry with negative reporting
    3. CC. described reporters who wanted to write in the simplistic and conventional style of newspaper journalism
    4. DD. was seen as an insult by leading investigative reporters
    5. EE. None of the above options is correct
  4. 4Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?
    1. AThe North American Review
    2. BThe Nation
    3. CHarper's
    4. DThe Saturday Evening Post
    5. ELife
  5. 5One of the reasons for TV Guide's popularity was that _____.
    1. AA. its first issue featured Elvis
    2. BB. it offered lurid commentary about TV stars
    3. CC. it was initially free
    4. DD. many newspapers hadn't yet started publishing TV listings
    5. EE. All of the options are correct
  6. 6Which popular magazine was launched in 1974 by Time Inc.?
    1. AA. Sports Illustrated
    2. BB. The Saturday Evening Post
    3. CC. People
    4. DD. Life
    5. EE. TV Guide
  7. 7An example of a magazine that was conceived of online-only is___.
    1. ATime
    2. BTV Guide
    3. CWired
    4. DEntertainment Weekly
    5. ESlate
  8. 8Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.
    1. AA. insightful feminist articles
    2. BB.articles that criticized divorced and working women
    3. CC. an expensive TV ad campaign
    4. DD. sending free xopies to one million male college students
    5. EE. a nude calendar foldout of Marilyn Monroe
  9. 9Which of the following is true about minority-targeted magazines?
    1. AA. They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
    2. BB. They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.
    3. CC. They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
    4. DD. Most of them started out as Webzines in the last ten years.
    5. EE. Minority-targeted magazines cover only racial minorities.
  10. 10A main purpose of split-run and demographic editions of magazines is to ______.
    1. A A. move the magazine industry back to more general-interest publications
    2. BB. make sure that local and regional companies are cut off from advertising in nationally distributed magazines
    3. CC. attract more targeted advertisers and compete with television advertising
    4. DD. None of the options is correct
    5. EE. create fewer places for advertisers to compete with television advertising

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Test sobre Chapter 7, creado por jbrumski22 el 08/05/2014.
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