Test
Marketing Chapter 8
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Preguntas del test (16)
1If I am a hairdresser, my service involves which channel members?
- AProducer, broker, retail, consumer
- BProducer, warehouse, consumer
- CProducer, retailer, consumer
- DProducer, consumer
2Ownership is when a channel member buys merchandise from you, reliving you of all association with it from that point forward.
- AVerdadero
- BFalso
3Which one of the following describes this situation: I am a producer and I have a large quantity of polka dot dresses to sell this year. I have too many to store, so I need to sell them to a warehouse who has the room for this amount of product. There, they can Break Bulk and Sort through the different varieties.
- AForm
- BTime
- COwnership
- DPlace
4If I am producing products in Alberta, and I want to sell products in New Brunswick, I would want to distribute product as close as possible o the retailers. This is one of the Four Utilities; Place. I should have my distribution centre located in [blank_start]Nova Scotia[blank_end].
- ANova Scotia
- BOntario
- CManitoba
5My Job as an intermediary and channel member is to obtain a large amount of product, to break it down and sort it. I am a Wholesaler.
- AVerdadero
- BFalso
6Brokers take the product and sell it to the next partner in the supply chain.
- AVerdadero
- BFalso
7Retailers buy products from wholesalers, agents or distributors. Then, they sell the product to the consumer.
- AVerdadero
- BFalso
8A Direct Channel involves:
- AProducer, retailer, consumer
- BDistributor, agent, retailer, consumer
- CProducer, consumer
9The overall picture of what a channel could like is: Producer, Agent/Broker, Wholesaler/Distributor, Retailer, Consumer.
- AVerdadero
- BFalso
10Large retailers like Wal-mart and Target do this so they can buy manufactured products and store/distribute them to their own retailer locations. Cutting out the middle man. This is called:
- AIntermediation
- BDisintermediation
- CChannel members
- DDirect channel
11I’m Domino’s Pizza and I send you a 50% off our new thin crust pizza. This is an example of Push Strategy.
- AVerdadero
- BFalso
12I am a distributor, and I decide to sell my product to everyone who will sell it. This is called ________ distribution.
- ASupervenscive
- BIntensive
- CSelective
- DExclusive
13I sell backpacks with speakers to The Source and to no one else. What kind of distribution do I have?
- ASelective
- BIntensive
- CExclusive
14Channel leaders usually have Channel Power. They call all the shots and usually get what they want.
- AVerdadero
- BFalso
15If I am a distributor and I am having problems with the retailer I sell to. This is called:
- AHorizontal conflict
- BChannel Power
- CVertical Conflict
16Backward Integration is when a company starts near the end of the channel and works their way back. Like a retailer company buying a manufacturing plant.
- AVerdadero
- BFalso
Información
- Descripción
- Quiz on Marketing Chapter 8, created by Crystal Schultz on 15-10-2018.
- Autor
- Crystal Schultz
- Idioma
- English
- Visitas
- 68
- Etiquetas
- Valoración
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