Test
Unit 1: Audiences & research
Preguntas del test (7)
1Which of the following are examples of Primary Research?
- AConducting a survey or questionnaire
- BUsing a focus group
- CGathering information from websites
- DInterviewing someone
- EGathering information from books
- FUsing statistics from someone else's questionnaire
2Which of these questions are quantitative?
- AHow many siblings do you have?
- BWhy do you enjoy horror films?
- CDo you prefer chocolate or ice-cream?
- DDescribe your best friend.
3Which of the following questions are subjective?
- AWhat is your name?
- BHow do you feel?
- CDo you like my new shoes?
- DHow old are you?
- EWhat do you think of the X-factor?
4Which of the following are for an individual audience?
- AWatching a film at the cinema
- BReading a magazine
- CListening to music on an MP3 player
- DViewing a billboard
- ESurfing the internet
5Where would you find information about weekly UK audience figures for television?
- AOFCOM
- BBBFC
- CBARB
6"A method of categorising an audience into sections, such as ethnicity, age and gender." This is a definition of....
- Agenre
- Bdemographics
- Csynergy
- Dstereotype
7"A way of categorising a particular media text according to its content and style." This is a definition of...
- Astereotype
- Bdemographics
- Cgenre
- Dinteractivity
Información
- Descripción
- Test sobre Unit 1: Audiences & research, creado por c.gale el 13/11/2014.
- Autor
- c.gale
- Idioma
- English
- Visitas
- 234
- Valoración
- 3,5 de 5 · 2 valoraciones Valora este test