Test
Marketing
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Preguntas del test (58)
1________________________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
- AMarketing
- BProduction
- CSupply
- DLogistics
2Which of the following elements get marketed?
- AGoods
- BServices
- CInformation
- DAll of the options
3__________________ means the form that a human need takes as shaped by culture and individual personality.
- ADemand
- BSatisfaction
- CWant
- DValues
4A ___________________________ markets the work it does or the cause it supports, instead of a product or service.
- AProfit Organisation
- BNon-profit Organisation
- CPublic Limited Company
- DPrivate Limited Company
5Which of he Marketing Mix "P's" function is Advertising, Personal Selling and Publicity?
- APromotion
- BProduct
- CPlace
- DPrice
6The Marketing Mix - 'Place' - puts emphasis on which of the following examples?
- ALuxury Motor Vehicles, Tailor-made holidays
- BConvenience Stores, Coffee Shops
- CSoap Powders, Furniture Retailers
- DDiscount Supermarkets, Low cost airlines
7Metal, wood, and hard plastics are examples of _____________________________
- APerishable goods
- BNon-durable goods
- CDurable goods
- DIntangible goods
8Select the example showing Owned Goods services.
- ALeasing auto, hotel room, office space, wedding items
- BPersonal advice, tutor, legal, accounting
- CConsultancy services
- DAuto or computer repairs, lawn care, home care
9Enduring and complex relation exists in ____________________
- AB2B
- BB2C
- CMLM
- DSelling through intermediaries
10Which of the following is a Micro-environmental factor?
- ADemographic
- BSupplier
- CEconomic
- DPolitical
11_________________ possess the nature of Positive and External , under SWOT Analysis.
- AStrengths
- BWeaknesses
- COpportunities
- DThreats
12Other than Manufacturer and Consumer, who is missing under Single Intermediary Channel?
- ASupplier
- BGovernment
- CLogistics Company
- DRetailer
13_________________ is not an Intermediaries type.
- AManufacturer
- BResellers
- CPhysical distribution firms
- DMarketing services agencies
14Direct Competitors are defined as _________________________________________.
- AServices or products that may appear at some point in the future, either as direct or indirect competitors.
- BBusinesses that offer similar services and products to you.
- CNo matter what kind of business you are in, you are trying to sell something to someone.
- DAlternatives available to the consumers, that provide the same fundamental solution to the consumers' needs as yours does.
15Find the Secondary Stakeholder from the following:
- AShareholders (Owners)
- BEmployees
- CRegulatory Bodies
- DCustomers
16_______________________ consists of factors that affect consumer purchasing power and spending patterns.
- APolitical analysis
- BSocio-cultural analysis
- CLegal analysis
- DEconomic analysis
17________________________ is not a factor impacting the Natural environment.
- ASurplus of raw materials
- BIncreased pollution
- CIncreased government intervention
- DEnvironmentally sustainable strategies
18_________________________________ is a Stage 1 of Marketing Planning Process.
- AConduct a marketing audit.
- BAnalyse and understand the corporate mission and objectives.
- CDevelop marketing objectives.
- DDevelop marketing strategies.
19Which of the following is a 'pre-final' Phase of the Marketing Planning Process?
- AWhere are we now?
- BWhere could we be?
- CHow do we get there?
- DAre we getting there?
20_______________________ is a strategy of a Marketing Audit.
- ABuild core competencies
- BAdd customer value
- CUse the 4 P's to satisfy customer wants and needs
- DUse tools like SWOT, PEST (PESTLE) and Porter's 5 Forces Model
21_______________ is a map to adding customer value (and getting value for the customer).
- AMarketing Plan
- BStrategic Plan
- CProduction Plan
- DCorporate Strategies
22Corporate Strategy focuses on _____________________________.
- ACreating customer value
- BCreating shareholders value
- CCreating suppliers value
- DCreating employees value
23Implementing and executing the strategy is _____________________ of a corporate strategy development process.
- APhase 2
- BPhase 3
- CPhase 4
- DPhase 5
24A _____________________ is a statement of the organisation's purpose for existing, often identifying its customers, markets, products, technology, and values.
- ABusiness Value
- BStrategic Vision
- CBusiness Goal
- DBusiness Mission
25Nike's business mission is _____________________
- ATo bring innovation and inspiration to every athlete in the world.
- BTo help people be healthy.
- CTo have our product in every home in the United States.
- DTo help people enjoy life, or offer an affordable solution to health care.
26A _______________________ possesses the following characteristics: Single independent operation of a company, has its own competitors, one manager responsible for performance.
- AService organisation
- BStrategic Business Unit (SBU)
- CPrivate organisation
- DNGO
27_______________________ is a strategic planning tool based on the philosophy that a product's market growth rate and market share are important in determining marketing strategy.
- ASWOT Matrix
- BPESTLE
- CBCG Matrix
- DTOWS Matrix
28Under Portfolio Analysis tool, relative market share determines ___________________
- AHow quickly an industry or market is growing
- BWill we invest more in it?
- CMarket strength
- DHow big is our company compared to the competition?
29Under BCG Matrix - High stable earnings, high stable cash flow and invest strategies are own by ______________
- ACow
- BStar
- CQuestion marl
- DDog
30GE Matrix - Classification of SBUs/products into nine cell matrix based on ____________________ and Business Strength
- ACompetition
- BMarket Attractiveness
- CSociopolitical
- DFinancial & Economic
31Micro-environmental analysis is done by using ____________________________.
- APEST analysis
- BSWOT analysis
- CPorter's Five Forces Model
- DBCG Matrix
32Evolution of keypad phones to smart phones is an example of ________________________
- ABargaining power of suppliers
- BThreat of substitute products
- CBargaining power of buyers
- DThreat of new entrants
33Under Ansoff's Matrix, Diversification means _________________________.
- ADeveloping new products for new markets.
- BPushing existing products in their current market segments.
- CDeveloping new markets for existing products.
- DDeveloping new products for the existing markets.
34In the Marketing Planning Process, forecasts of expected results and creating alternative plans comes under ______________________.
- AGoal setting
- BCreating the marketing strategy
- CAnalysing the current situation
- DAllocating marketing resources and monitoring
35Which of the following is not a basic activity of a marketer?
- AMarket Segmentation
- BTarget Marketing
- CMarketing Audit
- DMarket Positioning
36Target Marketing is to _______________________________
- AIdentify bases for segmenting the market
- BDevelop positioning for target segments
- CDevelop a marketing mix for each segment
- DDevelop measure of segment attractiveness
37In the construction engineering consultancy market - National government pursuing __________________
- AInfrastructure projects worth billions of Dirhams
- BResidential developments worth millions of Dirham
- CModifications worth thousands of Dirham
- DNone of the options mentioned
38In segmentation - Are they young or old (or both)? Are they wealthy? Male or female? Families or single? Nationality? These are examples of _____________________
- AGeographic
- BDemographic
- CPsychographic
- DBehavioural
39____________________ belongs to a situational factor for segmenting business markets.
- ALocation
- BTechnology
- CUrgency
- DLoyalty
40ADAMS Principle - in this "M" stands for ____________________
- AManageable
- BMonitoring
- CMicro-Environment
- DMeasurable
41Too much segmentation will lead to ___________________
- AHigher expense
- BCustomers getting confused
- CNot all segments need to be distinguished
- DAll of the answers
42Rolls Royce is an example of ___________________ strategy
- ASelectively specialise in a number of segments
- BConcentrate on a single segment
- COffer full market coverage
- DSpecialise in certain products that have value for multiple segments
43Positioning is defined as ______________________________________
- AThe process of evaluating segments and focusing marketing efforts on a country, region or group of people that have significant potential to respond.
- BRepresents an effort to identify and categorise groups of customers and countries according to common characteristics.
- CLocating a brand in consumers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.
- DIt is the process of establishing standards, indicators, and measurements or performance, comparison, & evaluation.
44Which of the Marketing Mix "P" answer the following: "How can we explain/communicate the offer? (P__________)?"
- AProduct
- BPrice
- CPlace
- DPromotion
45SMART - stands for ___________________________________
- ASpecial, Motivating, Attractive, Rare, Timely
- BSpecific, Measurable, Accessible, Responsible, Targeting
- CSpecial, Marketing, Attributable, Riskless, Targeting
- DSpecific, Measurable, Achievable, Realistic, Timely
46Marketing Research planning starts with _______________________
- ADefine the marketing research problem and obectives
- BLook at the range of existing (secondary) data
- CIdentify how to gather additional (primary) data
- DAnalyse the data
47Census data is an example of __________________________
- APrimary data
- BSecondary data
- CContinuous data
- DNominal data
48Which of the following is not a Primary data source?
- ASurveys
- BFocus Groups
- CCompetitor Intelligence
- DIn-Depth Interviews
49Beliefs and attitude is a _________________________ factor, which influences consumers behaviour.
- APersonal
- BSocial
- CCultural
- DPsychological
50According to Henry Asael, __________________ model possess the nature High Involvement and few differences between brands.
- ADissonance reducing buying behaviour
- BHabitual buying behaviour
- CComplex buying behaviour
- DVariety seeking buying behaviour
51Which of the following roles does not exist in consumer buying behaviour, but is there in business buying behaviour?
- AInitiators
- BGatekeepers
- CInfluencers
- DDeciders
52________________ endorse the decision (made by the decider) and authorise the buyer to make payment.
- AUser(s)
- BBuyer(s)
- CApprover(s)
- DGatekeeper(s)
53Under three product levels, augmented products own the additional benefit of ___________________
- ABrand name
- BQuality level
- CPacking
- DWarranty
54Taxi services is an example of ______________________ service issue.
- AIntangibility
- BInseparability
- CVariability
- DPerishability
55Early majority customers, rapid sales growth and revenues comes at which stage of the product life cycle?
- ADecline
- BMaturity
- CDevelopment
- DGrowth
56Google Glass is an example of which stage of the product life cycle?
- AIntroduction
- BGrowth
- CMaturity
- DDecline
57In marketing, the term 'product' refers to _________________
- AIntangible items that cannot be seen, tasted or touched
- BIs a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value
- CIs limited in meaning to goods, services and ideas only.
- DNever refers to such things as package design, brand name, or warranty
58A process by which manufacturers and retailers help customers to differentiate between various offerings in a market. This is called:
- ADiffusion
- BInnovation
- CMarket Testing
- DBranding
Información
- Descripción
- Masters Degree MBA Test sobre Marketing, creado por Clair Hat el 08/01/2016.
- Autor
- Clair Hat
- Idioma
- English
- Visitas
- 389
- Historial
- Creado el 8 ene 2016 · actualizado el 6 abr 2018
- Etiquetas
- Valoración
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