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Consumer mood and social environment factors
Fichas del conjunto (4)
- 1consumer mood- a feeling state or a state of mind
- a type of affect with no specific target
- a person's current, subjectively experienced and non object-related emotion
- can be affected by store design, music, compliments, gifts - 2compared to emotions, moods are- a more typically unfocused, pre-existing state
- generally lower in intensity
- longer lasting
- not as directly coupled with actions as emotions - 3consumer mood has effects on- message and information process
- perception
- information recall
- judgement of products
- decisions about time and place to shop, and whether to shop with other
duration of stay in shop
- purchase decision - 48 factors of social and cultural environments of consumers- group membership
- social class
- gender roles
- society's culture
- subculture
- other cultures
- opinion leaders
-reference groups
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- Fichas sobre Sin título, creado por Uyen Do el 11/01/2015.
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- Uyen Do
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