Flashcards
Vocabulary Unit 1 Market Leader
Cards in this deck (14)
- 1brand loyaltythe tendency to always buy a particular brand
- 2brand imagethe ideas and beliefs people have about a brand
- 3brand stretchingusing an existing name on another type of product
- 4brand awarenesshow familiar people are with a brand
- 5product launchthe introduction of a product to the market
- 6product lifecyclethe length of time that people continue to buy a product
- 7product rangethe set of products made by a company
- 8product placementwhen products are used in films or TV programmes
- 9product endorsementthe use of a well-known person to advertise products
- 10market leaderthe best selling product in a brand or market
- 11market researchinformation about what consumers want or need
- 12market sharethe percentage of sales a company has
- 13market challengerthe second best-selling product or brand in market
- 14market segmentcustomers of a similar age, income level or social group
