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Cards in this deck (13)
- 1Recognizing Quantitative Datalook for references to coders, a code book or interceder reliability
look for a # (frequencies and percentages) in tables or text - 2Positives of Content Analysisdescribes communication context
examines changes in context over time
answer research questions about message characteristics
compare media content to "real world"
establish starting point for media effects studies - 3Negatives of Content Analysiscontent analysis alone cannot tell us effect content has on audience
findings limited to categories, definitions used in that analysis
can be time consuming/expensive - 4Research is a never ending process.....1 study will answer 1 set of questions.
- 5How would you use the 6 types of box questions?choosing between two things
understand all of the factors of an issue
consume media responsibly
deepen your thinking - 6When using numbers to convey something:If we want to emphasize, we talk about # of people effected
If we want to deemphasize, we focus on the raw number of people effected - 7You use scale when talking about beliefs or values becauseit lets the audience express
- 8Reliable ALWAYS = ValidTrue
- 9Valid DOESN'T always = ReliableTrue
- 10Valid ALWAYS = ReliableFalse
- 11Reliable DOESN'T always = ValidFalse
- 12There is ALWAYS chance for sampling errorTrue
- 13Round to thehundredths place
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- Media and Journalism Flashcards on Random, created by Cassandra Solarte on 10/10/2017.
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- Cassandra Solarte
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