Flashcards
FDE tema 3
Cards in this deck (16)
- 1EnvironmentForces and institutions outside the organization that may affect organizational performance.
- 2Two types of environment-General: Is common to all firms working with the same social, economical, political and technological background.
-Competitive: Also known as specific, it is common to all firms competing in the same sector - 3What is a PESTEL analysis? What do those letters stand for?Is a framework or tool used by marketers to analyze and monitor the macro-environmental factors that have an impact on an organization.
Economic, legal, political, socio-cultural, ecological/environmental - 4Name the Porter's five forces frameworks-Threats of substitutes products
-Threat of potential entry of new competitors
-Grade of Rivalry among competitors
-Bargaining power of buyers (customers)
-Bargaining power of suppliers - 5Threat of substitute productsSubstitute products/services perform the same or similar functions while being technically different.
- 6Substution depends on:-Substitution degree
-Relative prices
-Degree of differentiation - 7Threat of potential entry of new competitorsPotential competitors are new firms that, in the future, could enter in a particular industry.
- 8Threat of entry of new competitors depend on:-Barriers to entry
-Expected reactions from existing competitors - 9Most important types of married to entry:-Economies of scales
-Products differentiation
-Legal barriers
-Access to distribution channels
-Initial investment necessary - 10Grade of rivalry among competitorsCompetitors are the firms that use a similar technology to cover the same needs, at the same market.
- 11Intensity of rivalry depends on:-Number and size of competitors (concentration)
-Industry growth rate
-Product differentiation of competing firms
-High fixed costs and excess of production capacity
-Exit barriers - 12Bargaining power of buyers (customers)The clients of a sector are persons or companies that buy or use directly the product or service marketed by the industry.
- 13Bargaing power depends on:-Number and size of customers (concentration)
-Relative importance of specific customers
-Products differentiation
-Threats of customers' backward vertical integration
-Customer's financial situation
-Quantity and quality of information that customers have - 14Bargaining power of suppliersThe suppliers of a sector are the firms that meet the needs of raw materials (commodities), machinery, personnel... that the firms of the sector demand.
- 15Bargaining power depends on:Number and size of suppliers (concentration)
-Suppliers' product differentiation
-Existence of substitute products
-Importance of our industry to suppliers
-Threat of suppliers' forward vertical integration
-Impact of purchases to suppliers on final costs - 16Corporate Social Responsibility (SCR)Commitment that companies voluntarily undertake in relation to issues of business ethics with all those individuals, organizations or institutions with which interact regularly.
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- FDE Flashcards on FDE tema 3, created by luca bertomeu on 05/01/2018.
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- luca bertomeu
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