Flashcards
Comms 2004 Summer
Cards in this deck (19)
- 18 research designs-survey research
-content analysis
-Historical analysis
-policy analysis
-case analysis
-conversation analysis
-discourse analysis
-ethnographic research - 2Survey research-used to examine the specific attributes or characteristics of a sample that is representative of a lager population
- 3Survey Research claims-framed as research questions or hypothesis
-Descriptive: claims to identify certain characteristics of the individuals or social groups under study
-Explanatory: explains the relationship between two or more variables - 4Survey Research data sources and settings- self report
-other report
-labratory or feild setting - 5Survey research survey designs-cross sectional: data collected at one point in time
-longitudinal: data collected at more than one point in time - 6Survey research Warrants-Validity (internal, and external)
-reliability (test- retest)
-internal consistency - 7Content analysis-primarily quantitative
-used to examine the content of communication media - 8Content analysis claimsdescriptive- claims aim to describe messages or their characteristics in a cultural context
explanatory- claims aim ti understand how messages affect the individuals who recieve them
predictave- aims to understant how messages effect those who recieve them - 9Content analysis sources of data- Random data sampling method (simple random, systematic with random start, stratified)
-Representative sample of textual data - 10Content analysis warrants-measurement reliabilty: measurement consistency over time, across settings,and amoung participants and texts
-validitiy: internal and external, internal is does your measurement actually proivde what it is suppsoe to measure? external refers to the process being applied outside of the study and maintainign consistency - 11History, policy, and case analysis-used to examine individuals, artifacts, trends
- 12Historical, Policy, and case analysis claimsdescriptive and interpretive: seeks out to identify what makes a particular research topic worthy of attention
explanatory: aims to find the casual relationship between events, significant moments, and trends
evaluative and reformist: assesses or judegs the research tipic using a set of criteria and use research findings to argue change in the present day - 13Historical, policy, case analysis warrants-audit trails
-representativeness and adequacey
-coherence - 14Conversation and discourse analysisused to examine language use in ordinary situations and peoples common tendencies
- 15Conversation analysis-To describe and explain how people
accomplish social actions and events throughthe use of "interactive discourse"
-qualitative
-data is collected in real time at events
(audio recording, video recording, etc) - 16Discourse analysis-To describe and interpret how language is usedto construct and maintain social realities over time
-qualitiative
-data is captured in a real time setting
(audio recording, video recording, etc) - 17Conversation analysis warrants-precision
-reliability
-power - 18Discourse analysis-researcher credibiltiy
-plausible interpretations (triangulation, counter evidence)
-transferrable findings - 19—
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- Flashcards on Comms 2004 Summer, created by Justin Veltri on 17/06/2018.
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- Justin Veltri
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