Flashcards
Untitled
Cards in this deck (8)
- 1MeasurementIs a way of giving an activity a precise dimension in using numbers
- 2EvaluationIs a way to determine the relative value of importance on a given activity
- 3Evaluation modelsoutputs,inputs,outcomes,out-takes, and outflows
- 4InputsWhat the PR practitioner produces and how these are distributed
- 5OutputsThe short-term, or immediate results of a particular communication activity
- 6Outcomesthe efforts, impact or end results of the PR effort
- 7out-takeswhat the target or public extract from the program
- 8outflowsmeasures the long-term effects of the PR work including the overall requirements of the organisation among stakeholders
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- Flashcards on Untitled, created by Lena Snook on 08/11/2014.
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- Lena Snook
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