Flashcards
Fachsprache Englisch JPR
Cards in this deck (174)
- 1acronyman abbreviation consisting of the first letters of each word,
pronounced as one word - 2advertisement (advert, ad)the promotion of a product or service
- 3advertisingthe business of trying to persuade people to buy products or services
- 4advertising managerthe person who oversees the sales
representatives who sell space to advertisers, and ensures that ads are in the appropriate section - 5advertorialAn advert in the form of a complementary
editorial piece, usually labelled as an advert. - 6advocacypublic support for an idea, plan, or way of doing something
- 7agony aunta person, usually a woman, who gives advice to people with personal problems, especially in a regular magazine or newspaper article
- 8to allegeto claim that someone has done something without giving proof
- 9ambiguitysomething having more than one possible
meaning and therefore possibly causing
confusion - 10ambush interviewAn interview that has not been prearranged, whose purpose is to catch the interviewee off guard
- 11anchor (person)A person, like a newsreader, who presents a news bulletin from a television studio, usually on a regular basis
- 12angleThe approach or focus of a story. Sometimes known as the peg (Aufhänger)
- 13assignmentA job or task given to a journalist by an editorial supervisor, such as a news editor
- 14attributionThe written phrase that identifies the source of a fact, opinion or quote in a story
- 15backgroundinformation that is not intended for publication
- 16balanceGiving both sides of an argument in a fair way so that your audience / readers can make up their own mind
- 17banner adWeb advert, normally found at the top of a
page. Typically around 468 by 60 pixels in size. Sometimes called a web banner. - 18beatThe area or subject that a reporter regularly covers.
- 19biasa position that is one-sided or
slanted - 20blogAn online commentary or diary often written by individuals about hobbies or unique areas of interest. Blogs commonly allow comments below entries and are published in reverse chronological order. Also known as a web blog
- 21breaking newsUnanticipated events developing during the publication cycle, requiring updates and occasionally wholesale revision of pages. Breaking news is conventionally greeted by profane expressions on the news desk, city desk, or copy desk
- 22broadcastcommunicating using radio and/or TV
- 23broadsheeta full-size newspaper, measuring roughly 14 by 23 inches. Most dailies (The NYTimes, USA Today are broadsheets. If you fold a broadsheet in half, it become a tabloid.)
- 24b-rollBackground footage. Organizations produce b-roll for TV stations to use for news broadcasts that require running visual images in the background while a news reporter’s voice is heard in the voice-over.
- 25browsera software program (such as Internet Explorer or Google Chrome) that enables you to view web pages.
- 26bulletina short news programme on television or radio, often about something that has just happened, or a short newspaper printed by an organization
- 27by-lineThe writer’s name, printed at the beginning or end of an article
- 28captionText printed below a picture used to describe it and who took it. Sometimes called a cutline.
- 29chatroomAn interactive part of a website where visitors can write messages to each other people in real time. Also known as forums and message boards
- 30chequebook journalismThe practice of paying the participants in an event a large sum of money for the exclusive rights to their story, to beat competitors.
- 31circulationNumber of copies distributed by newspapers and magazines.
- 32classified adsSmall newspaper advertisements usually paid for by individuals or small businesses and grouped under different classifications, e.g. houses, cars etc.
- 33clippingsAlso known as clips or cuttings. Saved copies of published articles, traditionally cut or clipped from the newspaper or magazine itself. Often kept in a clippings library or cuttings library
- 34closed questionA question that can be answered with a simple ‘Yes’ or ‘No’. Contrast with open questions, which require longer, more involved answers.
- 35columnistA person who writes a regular column giving a personal opinion
- 36commercialan advertisement that is presented on television, radio, or film
- 37conflict of interestWhen a journalist allows something in which he or she has a personal stake to interfere with their duty to be fair and objective in covering a story. For example, having shares in a company
could make a finance reporter say uncritically good things to boost that company. Conflicts of interest can be real or perceived. Even perceived conflicts of interest should be declared openly - 38contactA person a reporter will visit or telephone (i.e. 'contact') for information on a topic they are researching. Contacts are usually sources journalists keep in touch with and approach for information on a regular basis
- 39content management system (CMS)A program for creating, editing and publishing content such as text, images, audio files and videos on websites
- 40content marketingmarketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way
- 41copyWritten material for publication
- 42copy approvalA source or interviewer asking to see the text of an article prior to publication. (Always discouraged!)
- 43copyreaderA person who checks typeset proofs and/or computer printouts to detect errors such as spelling mistakes and bad punctuation before the final printing of a publication. Also called a proofreader.
- 44copyrightThe legal right to control the use of a literary, musical, dramatic or artistic work, more specifically by making or using copies of that work.
- 45corporate communicationthe way in which a company gives the public and its employees information about its goals and what it is doing
- 46cost-per-click (CPC)A pricing model in which the advertiser is
charged for an ad based on how many users click it. This is a common model for “search advertising” (the all-text ads associated with search results) and for text ads in general. CPC is well-suited for “directed” advertising, intended to prompt an immediate response, because a user's clicking on an ad shows engagement with it. Google AdWords is generally priced on a CPC basis - 47creative commons (copyright)a copyright licensing system that allows
copyright holders to give general permission for people to use their material free of charge under some circumstances. It is run by the not-for-profit creativecommons.org. - 48credibilitybelievability of a writer or publication
- 49cub reportera young person being trained to write articles for a newspaper
- 50cuttingsA journalist's collection of published print work. Also known as clips and sometimes presented as a portfolio
- 51cyber journalistA journalist working on the internet
- 52dailiesNewspapers or magazines that are published every day
- 53datea numbered day in a month, often given with a combination of the name of the day, the month, and the year
- 54date linea line at the beginning of a news article giving the date and place of origin of the news dispatch
- 55deadlineThe time the editor or producer sets by which the reporter must submit a finished story.
- 56decka smaller headline which comes between the headline and the story
- 57defamationInformation that is spread by someone that damages another person's reputation
- 58departmenta part of an organization such as a school,
business, or government that deals with a
particular area of study or work - 59disclaimerCopy which is intended to limit an advertiser’s liability regarding promotional claims
- 60display adad that includes a visual image to advertise a product or service
- 61draftThe first version of an article before editing and submission to the editor.
- 62editor-at-largean important editor in a company that publishes books, newspapers, magazines, etc.
- 63editorialan article expressing a newspaper or magazine owner’s or editor’s position on an issue
- 64editor-in-chief, chief editorthe person who determines the final content of a text (especially of a newspaper or magazine)
- 65eye witnessa person who saw something happen, for
example, a crime or an accident - 66exclusiveOften called a 'scoop'. An important or
significant story that no other news outlet has - 67facsimilean exact copy, especially of a document
- 68facts sheeta page distributed by public relations
practitioners highlighting key data about a
product, project or event - 69fake newsa made-up story that has been written or
presented to seem like genuine news - 70featureA longer article or radio story, usually in greater depth and complexity than a simple news item.
- 71feeda web page, screen, etc. that updates (= changes) often to show the latest information
- 72five Ws and Hthe primary questions a news story answers --
Who? What? When? Where? Why? How? - 73flatplana page plan that shows where the articles and adverts are laid out.
- 74footage(a piece of) film especially one showing an event
- 75freelance journalista self-employed writer who sells stories to
publications - 76freesheetA free newspaper that gains revenue from advertising
- 77free-to-airFree-to-air television or radio programmes are broadcast to everyone and can be watched for free
- 78gatekeepersomeone who determines what will be printed, broadcasted, produced, or consumed in the mass media
- 79ghostwritersomeone who writes a book or article, etc. for another person to publish under his or her own name
- 80gossip columnista journalist who writes a column of gossip
about celebrities - 81grassroots journalismwhen news stories are fully or partly created by public citizens
- 82gridThe underlying pattern of lines forming the
framework of a page; also, to align elements on a page. - 83gutterNarrow margin of white space in the center area in a magazine, newspaper or book, where two pages meet. Also the white space between text columns
- 84hard news storyserious news of widespread import, concerning politics, foreign affairs, or the like, as distinguished from routine news items, feature stories, or human-interest stories.
- 85headlinethe "title" of a newspaper or magazine story
- 86house styleA publication’s guide to style, spelling and use of grammar, designed to help journalists write and present in a consistent way for their target audience.
- 87hubthe central or main part of something where there is most activity
- 88human interest storya story that focuses on the human side of news and often appeals to the readers’ emotions
- 89imprintinformation about the company that has
produced a book, newspaper, etc. which is
usually printed on the title page or the last page - 90internshipa period of time during which someone works for a company or organisation in order to get work experience
- 91intervieweethe person who answers the questions during an interview
- 92inverted pyramidThe most common structure for writing a news story, with the main news at the start and the rest of the detail following in decreasing order of importance
- 93investigative journalismFinding, reporting and presenting news that other people try to hide. It usually takes longer and requires more research that ordinary news reporting.
- 94jargonAny overly obscure, technical, or bureaucratic words that would not be used in everyday language
- 95Journalesea style of language considered typical of
newspapers - 96jump linedirectional line of print telling the reader that a story is continued from another page
- 97kickerA small, short, one-line headline, often
underscored, placed above a larger headline. - 98layout editorresponsible for designing the format of
publications, such as magazines, newspapers, books and online materials. They utilize layout software to assemble text, photographs and other content in an aesthetically pleasing and easy-to-read arrangement. - 99leadthe first paragraph in a story
- 100leading questionA question phrased in such a way as to draw out a specific answer wanted by the questioner.
- 101libelAn older term for defamation. Traditionally,
libel was the written form of defamation - 102linageA traditional method of paying freelance
journalists for the number of lines - or column inches/column centimetres - of their work which appeared in a newspaper according to set rates - 103managing editorThe senior editor involved in the day-to-day production of a newspaper or magazine, usually with overall responsibility for the gathering,
writing and sub-editing of news. - 104mastheadA block of information, including staff names and publication data, often printed on the editorial page
- 105media relationsa function of public relations that involves dealing with the communications media in
seeking publicity for, or responding to media interest in, an organization - 106molea person who works for an organization or
government and secretly gives information to its competitor or enemy - 107Morguenewsroom library
- 108mugshota photograph taken by the police of a person who has been charged with a crime
- 109NetiquetteRules of polite behaviour (etiquette) when
using the Internet - 110newsInformation which is new, unusually and
interesting or significant to the recipient. It is usually about people or related to their lives in some way. News is produced in a structured way by journalists. - 111news anglethe aspect, twist, or detail of a feature story
that pegs it to a news event or gives it news
value for the reader - 112news deskThe main desk in a newsroom, usually where the news editor and/or other senior journalists sit.
- 113news in brief (NIB)a quick summary of a story
- 114newsroomA specially equipped office where journalists work on producing news
- 115newsagentA shop that specialises in selling newspapers and magazines.
- 116obituaryAn article summarising the life and
achievements of a person who recently died - 117off the recordinformation given by a source that cannot be used in an article
- 118on the recordinformation given by a source that can be used in an article
- 119op-eda piece of writing that expresses a personal opinion and is usually printed in a newspaper opposite the page on which the editorial is printed
- 120packageA completed television news story
pre-prepared for a news bulletin and ready for transmission. A package will contain a written introduction for the newsreader, the reporter’s edited report complete with vision and sound and an out-cue for the end - 121partialinfluenced by the fact that you personally
prefer or approve of something, so that you do not judge fairly - 122paywallRestricting access to content on a website to people who have paid a subscription. Paywalls are used by online newspapers, magazines and some TV and radio networks to replace the
cover price lost from hard copy editions and to meet a decline in advertising - 123plagiarismTo use the work of another person as if it was one’s own, without attribution
- 124popular presscheap newspapers with a mass circulation; the tabloid press
- 125postA single item added to a website, blog, forum or social media page, such as a Facebook status update.
- 126press releaseinformation sent to the media to give an
organisation’s views on an issue or promote a product or service. - 127pressure groupa group of people who work together to try to influence what other people or the government think about a particular subject, in order to achieve the things they want
- 128proofreadingthe process of finding and correcting mistakes in text before it is printed or put online
- 129public affairsPart of an organisation dedicated to improving relationships with its public, often through the media. Some public affairs departments also monitor public opinion of it.
- 130public service TV/radiotelevision and radio programmes that are broadcast to provide information, advice, or entertainment to the public without trying to make a profit
- 131Pulitzer PrizeThe most prestigious award in journalism,
established by publisher Joseph Pulitzer at
Columbia University. - 132quality pressmore serious newspapers that give
detailed accounts of world events, as well as reports on business, culture, and society - 133quoteto repeat the words that someone else has said or written
- 134rapporta good understanding of someone and an
ability to communicate well with them - 135reportera person who gathers and writes news stories for publication or broadcast.
- 136reputationthe opinion that people in general have about someone or something, or how much respect or admiration someone or something receives, based on past behaviour or character
- 137to revampto change or rearrange something in order to improve it
- 138reviewA description of an event with a critical
assessment of how well it was done. - 139rookiea person with little experience who is just
starting to work in a job - 140rumourA story about a situation that has not been
proven, is not supported by facts and may not be true. - 141scoopAn exclusive or first-published story
- 142segueIn broadcasting, a transition from one topic to another using a word, idea or theme common to both
- 143sidebarA column beside a main story which has more information about - or another angle to - the main story that it is attached to.
- 144slanderAn older term for the spoken form of
defamation - 145snapA short message from a news agency alerting subscribers to an event about which they will shortly provide more detailed coverage
- 146social mediaWeb-based tools (i.e. computer programs) that people use to create and share information, opinions and experiences with other users.
Originally used by people to keep in touch with family and friends, social media are now also used by print, broadcast and online media and
journalists as quick, unstructured tools for communicating - 147sound biteA short segment of someone speaking, usually the most significant or interesting part of what they said.
- 148sourceWhere information comes from, usually a
person who gives a journalist information. - 149spinReporting on something in a biased way, emphasising only the positive/negative aspects while ignoring the contradicting ones
- 150stafferan employee, often of a political organisation
- 151stand-upa reporter’s appearance in a TV news story. Usually a head and shoulders shot which features the reporter talking into the camera at the scene of the news event, often used as a transition, or at the beginning or ending.
- 152stringerCorrespondent, not a regular staff member, who is paid by the story or by the number of words written
- 153sub-editorThe person who reads a news report (which has been written by someone else) and corrects mistakes. He/She also
double-checks the facts and writes headlines/captions - 154summary leada news lead that summarizes the most
significant of the five W's (who, what, when,
where, why) - 155supera video effect that allows the television station to print and superimpose the name of a news source over his or her image when the source is shown talking in a news story
- 156tabloidA small, compact format newspaper.
Used to describe a newspaper style that uses short, simply-written stories and headlines with lots of pictures to illustrate more sensational content. - 157teaserA short audio or video segment produced to advertise an upcoming news bulletin or news items.
- 158tip-offa secret warning or information that something may happen
- 159transcriptA word-for-word written version of an interview or other spoken segment. Increasingly, transcripts are posted online
- 160transitionIn news reporting, a way of moving smoothly from one story or section of a story to another.
- 161trend storya feature story that focuses on the current fads, directions, tendencies, and inclinations of society
- 162trollA social media user who writes deliberately
offensive or annoying posts with the aim of
provoking another user or group of users - 163turn takingAn alternating behaviour in social interactions between two ore more individuals such as the exchange of speaking turns
- 164tycoona person who has succeeded in business or
industry and has become very rich and powerful - 165typoan error in a written document
- 166user generated content (UGC)Material created and submitted to sites by its users - such as photographs, video footage, comments, articles, etc.
- 167verbatimThe actual words used by a speaker
- 168vox pop (vox populi)'voice of the people', short interviews where several members of the public are selected at random and asked questions to gauge the public opinion on an issue
- 169weekliesNewspapers or magazines that are published every week
- 170whistleblowera person who tells someone in authority about something illegal that is happening, especially in a government department or a company
- 171wire servicesservices that provide news from around the world to publications that subscribe for a fee
- 172work experiencea period of time in which a student temporarily works for an employer to get experience
- 173wwwAbbreviation for world wide web
- 174yellow pressNewspapers which publish sensationalist
articles rather than well researched and sober journalism.