Question | Answer |
In publication design, the basic unit of any document is the _____ | Page |
A page can be define as one side of the sheet, or _____, of paper, or one screen of data displayed on your computer screen | Leaf |
You can create documents that are small as business cards, or as big as posters (called _____ documents) | Oversized |
The area on the page where the text, headings, and running head and running footer appear is called the ___ | Type page or Text area |
The _____ is the actual "working space" of the document where text and graphics can be placed | Image area |
When designers speak of the pages _____ size, they're referring to the size of the complete document after it has been printed, folded, bound, and cut to size | Trim |
What are 3 things to consider when discussing the width of the page? | Margins Columns Line length |
The white space that appears between the image area and the edge of the page is called the _____ | Margin |
In multipage documents, the white space closest to the binding is called the _____ | Inner Margin (Gutter) |
The white space on the outer edges is called the _____ | Outer margin |
In _____ documents, margins are simply called the _____ margin and _____ margin | Left Right |
_____ are the vertical areas on a page where the text and graphics can be placed | Columns |
When a single column is off center, desktop publishers often like to use what are called _____ headings | Side |
_____ and _____ headings are placed to the left and right of the text column, rather than on top of or within the column | Major Minor |
Space between the columns in called the _____ | Gutter |
A _____ layout gives you the opportunity to create an especially active page; but usually requires fairly small type | Three-column |
_____ layouts are best suited for documents such as catalogs, dictionaries, some magazines and other similar publications | Four-column |
The full width of a line of text is called _____, which usually conforms to the column and margins of the page grid (an ideal length is 65-70 characters) | Line length |
An essential detail of visual appeal is _____. There must be a sense of harmony between the image areas length, width, and surrounding margins | Balance |
Label 3 standards traditionally used by book publishers | - A book's bottom margin should be twice the size of it's top margin - The width of the outer margin must be half the sum of the top and bottom margins - The inner margin should be half as wide as the outer margin |
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