Williams et al (1981) Notel Unitel Multitel

Raz Saifullah
Flashcards by , created over 4 years ago

Flashcards on Williams et al (1981) Notel Unitel Multitel, created by Raz Saifullah on 06/02/2015.

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Raz Saifullah
Created by Raz Saifullah over 4 years ago
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Question Answer
Aim He wanted to measure children's behaviour before and after television had been introduced to the town and also to compare the children's behaviour with that in other towns that had TV
Procedure Notel Unitel Multitel Measuring: Aggression in classroom in playground Leisure activities IQ Creativity and reading ability
Results Notel Twice as aggressive Less than half the time on leisure activities Increased gender differences Less creative IQ dropped
Conclusion Notel showed increased levels of aggression because of the introduction of television as it had increased far more than the towns that already had television.
Strengths Natural experiment - realism is higher Same children followed - directly comparable Observed in natural surroundings
Weaknesses Researchers did not control what or how much TV the children watched or the adult supervision Observations may have been biased