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- 1Business success occurs with – creating new products / services / markets updating something known so it is exciting againApple- changed music, electronics
uber- taxi
Airbnb- accommodation
Amazon- retailing - 2Tech companies new markets Google- search Facebook-social Whatsapp- communication Steam- gamesFollowing companies with modern technology
- 3Nest-They listened to people’s complaints (ex: energy use, comfort levels) and went about applying answers to these problems.Nintendo- activated gamers of all ages and genders
Snapchat- brought photo sharing forward into the modern age - 4Slack Chat rooms on the internet Polaroid- found a way to make their cameras kitschy, cool and popularUnwelcome greetings- consumers who prefer to communicate in memes, emojis and pranks.
- 5Dollar shave club- easier and cheaper to buy razors, done w. style GoPro- targeting a group of people who are tight-knit and large enough to build a sizable business.Netflix- the brand reinvent the delivery of DVDs, they transformed movie rental altogether with streaming service.
Adidas benefited from people’s increased interest in sports gear
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- Flashcards on Untitled, created by Merary Contreras on 17/05/2021.
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- Merary Contreras
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