Design lexicon.

Question	Answer
Design Lexicon	The basics of form.
Composition.	the arrangement of visual elements that form a unified aesthetic form.
Hierarchy.	The categorization of visual contrast. From high level to low level contrast.
Visual contrast.	qualities of visual form that are different or opposite.
Value.	the difference in intensity of one color compared to another.
Scale.	The relative difference in size of visual elements.
Color.	The appearance of objects or light sources. Involves hue, lightness, saturation.
Line.	a continuous mark.
texture.	an imitation through visual form of the sense of touch or other senses.
direction.	The visual weight and concentration of a composition that creates stability and dynamism.
movement.	A visual quality analogous to texture. Mostly imitates movement in a static piece of design.
legibility.	The quality of text or images being clear enough to read or undrestand.
sharpening.	a strategy of increasing levels of visual contrast within a composition or design work.
leveling.	involves decreasing visual contrast to create more harmonious but still visually interesting work of design.
figure/ground.	description of the relationship between an object (figure) and the background behind it (ground).
sequence.	A particular order in which events or things follow each other. Most common in narratives or stories.
Narrrative.	a type of sequence that presents a series of events.

Resource summary

	Created by Tahirintsoa Naharivelo almost 3 years ago