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Description
Flashcards by Jessica van der , updated more than 1 year ago
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Created by Jessica van der
over 8 years ago
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| Question | Answer |
| Product manager responsible for | - product requirements - release definition - Product release lifecycle - Creating an effective multifunctional product introduction team - Preparing and implementing the business case |
| Product management is | the discipline and role, which governs a product (or solution or service) from its inception tot he market/customer delivery in order to generate biggest possible value to the business |
| A product manager is | a mini CEO representing the enterprise or business unit in strategy definition and operational execution |
| Business succes | the success of the product manager with his team |
| Primary tools | - roadmaps - requirements - gate reviews - Business case |
| Product manager | leads and manages one or several products form the inception to the phase-out in order to maximize business value. He is working with marketing, sales, engineering, finance, quality and operations in order to make his products a business success. |
| Marketing manager | Determines how to sell a product or service. She is accountable for market and customer success. |
| Project manager | Determines how to best execute a project or contract. He ensures the project is executed as defined. He is accountable for business and customer succes within a contract project. |
| The product manager's responsibility in this context of business planning is summarized as: | Roadmapping and balicing needs to different stakeholders over a long time in order to maximize benefits |
| In order to achieve business success, the product manager in this domain works towards several dimensions: | - Creating a winning product and business case - Conquer markets and grow market share - Deliver value to customers |
| Successful product management | - Business objectives and accountability - Mastering requirements - Managing risks and uncertainty - Leadership and teamwork |
| Software products differ. Advantages | - the manufacturing and distributing of extra copies do not require extra costs - Software products can be changed or updated relatively easy by using patches and release updates |
| Software products differ. Disadvantages | - the requirements organization is highly complex - Release frequency is high, since products can be altered easily |
| Product portfolio | portfolio with one or multiple products |
| Releases | All products have a release sequence of past, present and future releases. |
| Requirements | Each release definition consists of a set of requirements |
| Portfolio management | Deal with the products in the product portfolio Covers decision making about the set of existing products; introducing new products by looking at market trends and the product development strategy |
| Product roadmapping | Deal with the different releases each product has. Planning and portraying the use of scientific and technological resources, elements and their structural relationships over a period of time |
| Release planning | deal with the set of requirements of each release. The process through which software is made available to, and obtained by, its users. |
| Requirements management | Deal with the content and administrative data of each individual requirement. entails the activities of gathering, identifying and revising incoming requirements and organizing them by keeping in mind dependencies, existing core assets, product lines and themes. |
| Internal stakeholders (6) | - Company board - Research and innovation - Services - Development - Support - Sales and marketing |
| External stakeholders (3) | - Market - Partners (implementation partners and development partners) - Customers |
| Market requirements | Wishes related to future products, defined in the customer's perspective and context |
| Business requirements | A product requirement to be covered by the company's products, described in the company's perspective and context. |
| Requirements and product requirements | Requirements refer to all incoming wishes and changes request. this are not only market requirements, but also service requirements, board request, technological drivers form research and innovation. |
| SPM competence model | presents an overview of all of the areas which are important to the field of the SPM |
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