| Question | Answer |
| Markets | Where buyers and sellers meet to exchange goods and service |
| Market Segment | Part of a market that contains a group of buyers with similar buying habits, such as age or income |
| Effective Demand | Demand backed by the ability to pay |
| Price Sensitive | When a price is very important in the decision about whether or not to buy. |
| Royalties | Paying a percentage of the sales revenue generated by a business or product |
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