4098869
Description
Flashcards by 2aclifford, updated more than 1 year ago
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Created by 2aclifford
over 8 years ago
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| Question | Answer |
| ROYALTIES | Paying a percentage of the sales revenue generated by a business or product |
| UNETHICAL | An action or decision that is wrong from a moral standpoint |
| MARKETS | Where buyers and sellers meet to exchange goods and service |
| MARKET SEGMENT | Part of a market that contains a group of buyers with similar buying habits, such as age or income |
| EFFECTIVE DEMAND | Demand backed by the ability to pay |
| PRODUCT RANGE | A group of similar products made by a business like a number of different soap powders |
| BRAND | A named product which customers see as being different from other products and which they can associate or identify with |
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