Flashcards
Key Terms: Branding and Promotion
Cards in this deck (15)
- 1Above-the-line promotionPlacing adverts using the media
- 2Advertisingcommunication between a business and its customers where images are placed in the media to encourage the purchase of products
- 3below-the-line promotionany promotion that does not involve using the media
- 4emotional brandingthe practice of using the emotions of customers to build a brand
- 5generic brandsproducts that contain only the name of the product category rather than the company or product name
- 6manufacturer brandsbrands created by the producers of goods or services
- 7marketing mixthe elements of a business's marketing that are designed to meet the needs of customers, often known as the 4 P's
- 8Merchandisinga promotion specifically at the point of sale of a product
- 9Own-label brandsproducts that are manufactured for wholesalers or retailers by other businesses
- 10Point of saleany point where a consumer buys a product
- 11Promotionan attempt to obtain and retain customers by drawing attention to a firm and it's products
- 12public relationsan organisations attempt to communicate with interested parties
- 13sales promotionsmethods of promoting products in the short term to boost sales
- 14sponsorshipmaking a financial contribution to an event in return for publicity
- 15viral marketingany strategy that encourages people to pass on messages to others about a product or a business electronically
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- AS - Level AS-Level Business (1.3 Marketing Mix and Strategy) Flashcards on Key Terms: Branding and Promotion, created by Heather Jones on 21/02/2016.
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- Heather Jones
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