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Flashcards

401 Unit 1

Tracey Tewksbury English 15 cards

Cards in this deck (15)

  1. 1goalobjective; purpose
  2. 2(growing) marketpeople who buy products; customers
  3. 3messagecommunication; idea; information
  4. 4successfulhaving a positive result; very effective
  5. 5convinceget SB to share your belief or opinion or choice
  6. 6to failto be unable
  7. 7globalworldwide; international
  8. 8competition (for a market)other companies trying to sell the same product / services
  9. 9commercial (adj.)business (adj.)
  10. 10exoticvery uncommon and novel
  11. 11to catch (SB's) eyeto get (SB's) attention
  12. 12to pay attentionto listen and observe with attention
  13. 13to hold (SB's) attentionto keep (SB) interested
  14. 14catchy (adj.)something you hear and remember well (like a song or a slogan)
  15. 15to impress (SB)to make people think well about (STH/SB); to be memorable in a positive way

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The World of Advertising
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