4985901
Description
Flashcards by Marisa Siino, updated more than 1 year ago
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Created by Marisa Siino
about 8 years ago
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| Question | Answer |
| what type face was created by Stanly Morris in 1932 | Times New Roman |
| In what year was the Bauhaus closed by the Nazis? | 1933 |
| who coined the term graphic design | W. A. Dwiggins |
| at were some of the formal elements drawn from Russian Constructivism? | state production goals and a new social order |
| What terms could be used to describe the modern aesthetic created by graphic designers in the 20’s & 30s? | clean objective avante garde |
| What is conspicuous consumption, as defined by Thorstein Veblen? | The term refers to consumers who buy expensive items to display wealth and income rather than to cover the real needs of the consumer. |
| What is Corporate identity? | systems became a means of making complex organizations seem like a single entity |
| What are the hallmarks of early corporate style? | making symbols instead of words |
| What was the primary purpose of the International Typographic Style? | to erase ethnic cultural economic and political differences |
| What design best exemplifys the International Typographic Style | bauhaus and destijl on the principles of neue typography |
| What was not a lower-cost alternatives to monotype type setting? | phototype or film |
| The International Typographic Style started in? | swiss |
| What made Doyle Dane Bernbach’s Volkswagen ads from the 1960s were effective? | she used humor |
| How were Pop different from early modern designers? | it had commercial interest on fashion sex and drugs. "do it yourself underground production" |
| What projects pushed the permissiveness of design and challenged traditional conventions? | milton glaser's poster, george lois's esquire |
| What did Ken Garland’s First Things First manifesto of 1964 critique | provoked though on what type of influence graphic designers have on the culture at large |
| What was an effective strategy in graphic protests against the Vietnam War? | people would do pro bono but also photoshop and offset printed images to create a negative image |
| What were production techniques freely used in the 1970s? | home and clothing textiles |
| Which art movement followed “pop'? | postmodernism |
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