What is meant by context?
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Surrounding environment within which a business operates
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What are the 3 types of context?
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Internal
Near External
Far External
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What is the internal environment?
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Business itself
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What is the near external environment?
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All stakeholders in a veterinary business:
Clients
Competitors
Suppliers
Local community
Local government
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What is the importance of the relationship of a veterinary practice with its suppliers?
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Affects speed and reliability of service
Affects price of products
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What is the role of the veterinary practice manager/owner in terms of the near external environment?
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Role in balancing the conflicting interests of various stakeholders
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Why is it beneficial for a veterinary practice to have a good relationship with the local community?
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Factors such as providing jobs and skillful marketing increase positive perception of the practice
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Define a stakeholder in a veterinary practice
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People and organisations in the internal/ near external environment that have a legitimate interest in the activities of the practice and have a direct impact on it - the relationship is mutual as the practice can also influence or impact these people or organisations
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What are the 5 main factors in the far external environment?
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Sociological
Technological
Environmental
Economic
Political/Legal
Remember using acronym STEEPL
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Give 2 examples of sociological factors that affect veterinary practices
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Pet ownership trends e.g. number of pet owners in the UK remaining static so veterinary practices increase prices to make a profit
Humanisation of pets becoming more common
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Give 3 examples of technological factors that affect veterinary practices
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New drugs and pet foods
New equipment
Digital technologies such as Facebook changing how practices market themselves
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What is the difference between disposable and discretionary income?
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Disposable income is money left after legal and formal costs such as taxes and loan repayments
Discretionary income is money left after all legal, formal and living costs
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Give 4 examples of environmental factors that affect veterinary practices
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Climate change - increased risk of flooding
New diseases and viruses such as Schmallenberg
Antibiotic and wormer resistance
Environmental protection measures such as waste disposal, recycling and water metering
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Give 5 examples of political/legal factors that affect veterinary practices
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Compulsory microchipping
Health and safety legislation
Fire safety legislation
Radiation protection legislation
Employment laws
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What are the 3 types of veterinary business?
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Sole principal/proprietor
Partnership
Limited company
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What is a sole principal veterinary practice?
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Holds all responsibility i.e. suffers all risks and keeps all profits
Can be a single premise, several surgeries or a veterinary group
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What is the legal identity of sole principal veterinary practices?
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Unlimited liability company
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What is a partnership?
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Two or more vets at a single premise or many branches
Shared decision-making and profit
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What is meant by joint and several liability within a traditional partnership?
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Individual liability of partners plus group liability for the business as a whole
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What is meant by a Limited Liability Partnership?
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Partners' liability is limited to their investment in the business
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What are the 2 possible legal identities of a partnership?
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Ordinary Partnership
Limited Liability Partnership
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What is a Joint Venture partnership?
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Board of elected joint venture partners direct the business and make key decisions
Administrative aspects centrally managed
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What is the legal identity of Joint Venture partnerships?
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Limited Company
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What is meant by a limited company?
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Publicly registered charter recognising it as a separate legal entity - no individual liability for debts
Owned by shareholders
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What is the difference between a public and private limited company?
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Privately limited companies have shares not available to the public - usually shareholders are a small group of employees/partners
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What is meant by a cooperative veterinary practice?
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Owned and operated by employees
Shared profits and risks, shared ownership and decision making
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What is the legal identity of not-for-profit veterinary practices?
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Limited Company
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How is practice income usually measured?
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Turnover or total revenues (income) over a specified period of time, usually one financial year
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Give 6 examples of direct costs for a veterinary practice
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Drugs
Surgical materials
Lab tests
Clinical waste disposal
Cremations
Locums
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What are overheads?
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Staff costs (salaries, pensions, training and CPD)
Fixed costs such as rent, water, insurance and Internet
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Give the equation to calculate gross profit
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Gross profit = sales - direct costs
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Give the equation to calculate net profit
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Net profit = sales - total costs (direct costs + overheads)
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How is return on investment calculated?
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Expresses profit as a percentage of the capital invested in the business at the start
(Net profit/ capital invested) x 100
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How is average transaction fee calculated?
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Average transaction fee = total revenues/ number of transactions
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How can average transaction fee be increased?
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Only way to increase average transaction fee is to increase prices
Clients may accept a price increase in line with inflation but unlikely to if it is greater than inflation
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How is average transaction volume calculated?
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Number of visits/number of clients
For example, if 100 clients visit a practice 120 times the average transaction volume is 1.2
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How can average transaction volume be increased?
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Encouraging the same clients to visit the practice more often, for example through pet health schemes
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