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| Question | Answer |
| Advantages of online shopping | - Greater choice of products available – people are not limited to one geographical area! - People can shop all day, everyday. - Price comparison sites mean that people can find better deals. - People do not need to leave the house. |
| Disadvantages of online shopping | - People need Internet access and computer skills to shop online. - Cash is not accepted. - People cannot see or touch products or try on clothes. - Delivery is usually an added expense. |
| Impacts on business | - Online businesses can be located anywhere so they do not have to pay expensive High Street rents. - Online businesses often need less staff, again saving money. - Online businesses can attract custom from all over the world. |
| Online auctions ADVANTAGES | - Online auctions are very similar to traditional auctions but buyers and sellers can be all over the world. - Users can search for products easily. - Users can see feedback from other users so they can make judgements about their purchase. - Rare items can be found easier. |
| online auctions DISADVANTAGES | - Users who bid on an online auction have to wait for the auction to end before they know they will have definitely made a purchase. - Users can be open to fraudulent behaviour when buying and selling, though online auctions work hard to reduce this happening. |
| Online services EDUCATION | - Students can have online accounts on school websites or VLEs where they can access teaching materials and submit assignments. - The website you have accessed to get to this PowerPoint is an example of how online services have helped in education. |
| Online services NEWS | - News reports are now not just printed in the newspapers but also published online. - These sites are usually free but some offer users a subscription. - Users can use RSS feeds (automatic updates on webpages) to get up-to-date information. |
| online services BANKING | - Online banking now makes it easy for users to check their balances and transfer money. - Customers can now access their account securely using mobile phone apps too. |
| Online Gaming | - Online gaming enables players to connect via the Internet -A central server runs the game software and streams each player’s position and actions to all players over the Internet. -Players need a high bandwidth and low latency Internet connection to avoid lag when gaming. |
| Transactional data | - A transaction occurs everytime you buy or sell something. - Everytime you buy something online, data about the transaction is saved. - Personalised information is often stored in cookies. These are small text files that are created on your computer when you visit a website. |
| what's transactional data used for? | - Transactional data is valuable to a company because it allows them to keep a record of your purchase and allows them to track your delivery. - The data can then be used to understand customers’ buying habits and see any trends. |
| internet advertising | - Internet advertising is another way in which organisations operate online. - Internet advertising can be targeted at particular customers. - It allows for statistics be gathered (like how many people have clicked on the advert itself). - It reaches a wide range of customers. |
| internet advertising cont. | - Internet advertising can be done on search engines. This takes a users key words to display adverts that are appropriate for to their search. - Internet advertising can also be done on social networking websites. |
| Viral marketing | - Viral marketing is when an organisation creates interesting and entertaining content that making people want to ‘pass it on’ to their friends using social networking, email and texts. - This type of marketing is very cheap because the organisation does not need to pay for adverts. |
| targeted marketing | Targeted marketing is when online services use personal information about you to display adverts appropriate for your age, location or interests. |
| how to avoid targeted marketing ? | - To avoid this type of marketing people can opt out of sharing personal information with other organisations when creating accounts online. - People can also delete cookies from their computers. |
| Online payments | There are four ways of paying online: - Credit/debit cards - Online bank transfer - Third party payment processors - Online coupons/gift vouchers/eVouchers |
| Online bank transfer | - Customers can make online payments directly from their account to other accounts as long as they know the bank account details of who they are paying. - Online banks keep customers safe from online fraud by checking accounts to make sure there is no unusual activity. |
| Third Party Payment Processors | Third party payment processors are trusted organisations who stand between the customers and the retailers so payments are not made directly. |
| Consumer Protection | Consumer protection is all about the laws that exist to protect the rights of people who are buying things. When you buy something, the item must be of satisfactory quality, fit for purpose and as described – if not, the item has to be replaced, repaired or the customer’s money refunded. |
| in the retailer is from the UK what rights do you have? | If you buy from an online retailer in the UK, you have the same rights as if you bought the item in a ‘real’ shop. |
| Online software | - This is good because software doesn't take up space on your computer and you can access the software on any computer. - Disadvantages, however, include the fact that an Internet connection is required to access the software and it is not as secure as local software. |
| online storage | - Again, there are problems with an Internet connection being required and with security. - People do, however, save disk space on their computer when using online/cloud storage and they can access their documents no matter where they are! |
| Search engine | A search engine is a computer program that searches for web content that contains or is tagged with key words. REMEMBER BOOLEAN SEARCH |
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