Flashcards
Social Trends - Data Revision
Cards in this deck (4)
- 1Primary DataData that is collected by yourself
- 2Types of Primary DataQuestionnaires,
Interviews (structured/semi-structured)
Observations - 3Strengths of Primary DataAddress specific research issues - primary research is designed to collect the information the researcher wants to know
Greater control - enables the researcher to have a higher level of control over how the information is collected
Data interpretation is better - the collected data can be examined and interpreted by the researcher depending on their needs rather than relying on the interpretation made by collectors of secondary data - 4Disadvantages of Primary DataCost - compared to secondary research, primary data may be very expensive since there is a great deal of researcher involvement and the expense in preparing and carrying out research can be high
Time-consuming - because of exhaustive nature of the exercise, the time required to do research accurately is very long as compared to secondary data, which can be collected in much less time
Inaccurate feedback - in case the research involves taking feedback from the targeted audience, there are high chances that feedback given is not correct
More number of resources are required - leaving aside cost and time, other resources like human resources and materials too are needed in larger quantity to do surveys and data collection
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- A-level Health and Social Care (Social Trends) Flashcards on Social Trends - Data Revision, created by Wheels “Wheelsdavis" on 18/05/2016.
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- Wheels “Wheelsdavis"
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