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Description
Flashcards by Liliana Rossetti, updated more than 1 year ago
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Created by Liliana Rossetti
almost 8 years ago
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| Question | Answer |
| What do we mean by " channels of distribution " ? | Long channel Short channel Direct channel |
| Explain the main steps in the long channel of distribution | PRODUCER WHOLESALER RETAILER CONSUMER |
| Explain the main steps in the short channel of distribution | PRODUCER - WHOLESALER -CONSUMER or PRODUCER - RETAILER - CONSUMER |
| Which are the advantages of the direct channel of distribution? | TIME COST DISTANCE PERSONNEL |
| Give a definition of e-commerce | ELECTRONIC COMMERCE OVER THE INTERNET |
| What are the main features of e-commerce? | ADVANTAGES FOR THE CONSUMER |
| What are the advantages of e-commerce for companies? | ADVANTAGES FOR COMPANIES |
| Which are the main risks of e-commerce for the consumer? | FRAUD FAILED DELIVERY WRONG DELIVERY |
| Which are the main forms of transport? | BY LAND BY SEA BY AIR |
| Define advantages and disadvantages of transport by road | ADVANTAGES DISADVANTAGES |
| Define advantages and disadvantages of transport by rail | ADVANTAGES DISADVANTAGES |
| Define advantages and disadvantages of transport by sea | ADVANTAGES DISADVANTAGES |
| Define advantages and disadvantages of transport by air | ADVANTAGES DISADVANTAGES |
| Compare transport by land with transport by air | ADVANTAGES DISADVANTAGES |
| Which are the documents of transport? What are their main features? | CONSIGNMENT NOTE AIR WAYBILL BILL OF LADING |
| What is marketing research? | PURPOSE FORMS |
| What is marketing? | DEFINITION PURPOSE |
| What is the marketing mix? | FOUR Ps |
| What is market segmentation? | DEFINITION OF MARKET SEGMENTS |
| What does marketing try to understand and use? | CUSTOMERS' NEEDS AND WANTS |
| How important is the product? | PRODUCT |
| How important is the place of distribution? | PLACE |
| How is pricing defined? | PRICING |
| Which forms of promotion can we find? | PROMOTION |
| Which forms of advertising can be used in promoting a product? | ADVERTISING |
| Explain the main differences of the different forms of advertising | ADVANTAGES DISADVANTAGES |
| Which factors have to be considered in the choice of the means of transport of the goods? | NATURE OF THE GOODS SIZE QUANTITY VALUE TIME |
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