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Flashcards

Chapter 4: Typography

Jessica Lilanio Digital Design/Print Media English 64 cards

Cards in this deck (64)

  1. 1TypefacesDistinct designs of visual symbols used to compose a printed page.
    (FONT FAMILY)
  2. 2CharactersPrinted visual symbols
  3. 3Typographythe art of arranging type to make written language readable.
  4. 4Typographerperson who creates things using text
  5. 5Type Metalmetal used to create metal letter stamps
  6. 6Foundry Typepieces of metal used to create spaces between words or sentences.
  7. 7Manuscriptstyle of letters written by hand
  8. 8Old Englishfancy type used on diplomas, certificates, and religious materials.
  9. 9Subiaco Faceearly version of Roman type used for books.
  10. 10Italic Typeslanted type based off of handwriting
  11. 11Heavy Elementsdarker strokes of a type character that give it identity
  12. 12Light Elementsless dark strokes tied together by darker strokes of a type character.
  13. 13Serifthickened tips or short finishing-off strokes at the top and bottom of a Roman type.
  14. 14Ascenderpart of a letter that rises above the body height.
  15. 15Descenderpart of a letter that goes below the body
  16. 16Roman Typetype style based on capital letters cut into stone by the ancient Romans
  17. 17Old Style Typegroup of type that have little contrast between heavy and light elements.
  18. 18Transitional Roman Typetype that is a new version of Old Style Roman Type.
  19. 19Modern Roman TypeType that have increased contrast between very thin, light elements and heavy elements.
  20. 20Sans Seriftype without stoke endings
  21. 21Black Lettertype consisting of faces that resemble the hand-drawn lettering of German Monks
  22. 22Calligraphythe art of hand-drawing letters
  23. 23Script Typea type designed to simulate handwriting in which letters ARE joined
  24. 24Cursivea type designed to simulate handwriting in which letters are NOT joined
  25. 25Novelty Typetype designed primarily to command special attention
  26. 26Obliqueterm used to describe a simulated italic character produced by slanting an upright Roman type
  27. 27Reverse Typewhite characters on a solid black or color background
  28. 28Type Familya grouping consisting of all the generations of one type style
  29. 29Condensed Typethose intended to get more words in a less space by narrowing the width of the characters
  30. 30Expanded Facesthose intended to fill more space going to a larger point size
  31. 31Weightthe degree of boldness of the printing surface of a letter
  32. 32Type Seriesthe range of sizes of each type in a family
  33. 33Fontconsists of all characters that make up a specific type.
  34. 34Ligaturesjoined letter combinations such as FI, FF, FL, FFI or FFL,found in some type
  35. 35Small Capscapital letters smaller than the normal caps of font
  36. 36Pi Charactersymbols such as stars, asterisks, arrows, percent signs, or check mark
  37. 37Line Lengththe distances from the left to right sides of a line or body of copy, usually measured in picas.
  38. 38Composition Depththe space measuring from the beginning of a composition until the end of the compositions
  39. 39Point Sizea vertical measurement used to identify of specify the size of type
  40. 40X-Heightthe height of the lowercase "X"
  41. 41Textwords, sentences, paragraph
  42. 42Body Typetype sizes that range from 4- point through 12-point that are used for setting straight matter
  43. 43Display Typetype above 12-point, used to emphasize the importance of a message and capture the reader's attention
  44. 44Em Quadin foundry type, a nonprinting type block that is a square of the type size, typically used to indent the beginning of the paragraph
  45. 45En Quada spacing element half an EM QUAD in width, typically used to separate words
  46. 46Set Sizethe width of a typeset character
  47. 47Letterspacingchanging the spacing between typeset letters
  48. 48Wordspacingchanging the spacing between typeset words.
  49. 49Loose setterm describing wider than normal letter spacing
  50. 50Tight Setterm describing narrower than normal letter spacing
  51. 51Character compensationam method of tight-setting copy by electronically reducing the width of each character and space very slightly
  52. 52Trackinga feutre of computer type setting programs that allows control of letter and word spacing together
  53. 53Justifyto adjust letter-spacing and word- spacing so lines of type in a block are all equal in length
  54. 54Widowa very short word, or part of a word, forming the final line of a paragraph
  55. 55Kerninga typesetting technique in which space between certain pairs characters is tightened to improve appearance and readability
  56. 56Legibilitymeasure of how difficult or easy it is to read
  57. 57Visibilitycontrast of a dark type against the light reflected by the paper.
  58. 58Brightnessaka: lightness luminosity
  59. 59Smoothnessfreedom from surface irregularities
  60. 60Opacitythe quality of a paper that does not allow print from the opposite side to show through.
  61. 61Ink Darknessa factor that effects the contrast of printed materials
  62. 62Definitionthe sharpness or distinction of the printed image
  63. 63Eye Spanthe width of body type a person can see with one sweep of the eye
  64. 64Negative leadingthe practice of reducing spacing below

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Digital Design/Print Media Flashcards on Chapter 4: Typography , created by Jessica Lilanio on 19/09/2016.
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Jessica Lilanio
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