The Consumer 1

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hayley fuentes
Flashcards by hayley fuentes, updated more than 1 year ago
hayley fuentes
Created by hayley fuentes over 7 years ago
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Question Answer
Consumer An individual who makes the decision to buy a good or service
Utility The amount of benefit or satisfaction derived from the consumption of a good
Assumptions about the consumer 1. They'll have a limited income 2. They seek to get maximum utility from that income 3.They will act rationally. 4. They are subject to the law of Diminishing Utility.
Marginal Utility The addition to total utility (TU) brought about by the extra utility received by the consumption of one extra unit
The Law of Diminishing Marginal Utility As more units of a good are consumed a point will be reached where marginal utility will eventually begin to decline
Assumptions underlying the Law of Diminishing Marginal Utility 1. Only applies after a certain minimum has been reached. 2.Sufficient time has not elapsed for circumstances to change. 3.Income doesn't change. 4.It does not apply to medicine or addictive goods.
Commodities that do not apply with the Law of Diminishing Marginal Utility 1. Medicine : each dose may be as important as the first one so marginal utility does not decline 2.Addictive Goods : each extra unit provides an increase in marginal utility constanly
Income The flow of wealth received by an individual over a period of time
Economic Good A good that requires a price, derives utility and can be transported
Equilibrium A state where there is no tendancy to change
The Equi-marginal Principle Explains the behavior of a consumer in distributing their limited income so that the ratio of marginal utility to price is equal
Formula for Equi-marginal Principle MUx/Px =MUy/ Py
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