Flashcards
COM101_3
Cards in this deck (12)
- 1Mapping The TheoryRobert Craig
- proposed that comm should be treated as a field with many different approaches - 2Socio-psychological- objective
- cause-and-effect relationships
- attempts to predict behavior
- relationships theories
- comm as interpersonal, interaction, and influence - 3Cybernetic- objective
- comm as system for info processing
- questions what goes wrong in a working system - 4Rhetorical Tradition- persuasion issues
- emphasis on power and beauty of language
- effective public speaking
- comm as artful public address - 5Semiotic- study of signs
- study of how signs come to mean something
- how signs mediate meaning
- comm as process of sharing meaning thru signs - 6Critical Tradition- interpretive
- perpetuates implicit structures
- language maintaining power imbalances
- criticize unquestioned acceptance of findings
- comm as reflective challenge of injustice - 7Socio-cultural- interaction and dialogue create and reproduce culture
- language reflects cultural differences
- language carries values, norms, etc
- comm as the creation and enactment of social reality - 8Phenomenological- interpretive
- learn by experience
- comm as the experience of self and others through dialogue
- what you receive shapes your self-image - 9The Map
- 10From "field" to "universe"Stefan Vladusteseu
- 15 fields instead of 7 traditions - 11Evaluating Theories Objective1. clear data
2. predictive
3. simple
4. testable
5. practical - 12Evaluating Theories Interpretive1. new insight
2. clarifies values
3. aesthetic appeal
4. communal agreement
5. reform
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- Mapping the Theory
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- Abbey London
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