Flashcards

Burberry

Emily Bramhall Business and Management Degree English 14 cards

Cards in this deck (14)

1What two things makes Burberry special and different?It was born from a coat and it is the only luxury British brand
2Where did Burberry go wrong?They had too many licenses so the check design lost its exclusivity
3How did they regain their position?A digital transformation
4What justification for DT is the most appropriate for Burberry?A burning platform
5On which two social platforms is Burberry the leading luxury fashion brand?Youtube and Instagram
6What does Burberry offer over their social media platforms?Exclusive content
7Which two people have ensured that strong managerial capabilities have been brought to Burberry?Angela Ahrendts and Christopher Bailey
8Who are Burberry's new target market?Millennials
9How have Burberry reached operational excellence?Employing SAP - a enterprise resource planning sortware
10Burberry have created an omnichannel experience and what else with their physical stores?Retail theatre
11What was a challenge for Burberry?Connecting all channels
12What three new departments have Burberry created?Social media, mobile and insights and analytics
13Which customer area has Burberry invested in?Customer service
14What function IT have Burberry employed?Computer aided design

Description: Degree Business and Management (Management of Information Systems) Flashcards on Burberry, created by Emily Bramhall on 06/01/2017.
Created by: Emily Bramhall
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