Flashcards
Public relation cases exam
Cards in this deck (18)
- 1_________________________ is the management function that establishes and maintains mutually beneficial between an organization and the publics on whom its success and failure dependsPublic Relations
- 2Nine contributions PR legend Patrick Johnson named? _____________________: Provides publicity and promotion raise awarenessAwareness and Information
- 3Nine contributions PR legend Patrick Johnson named? _________________________: Builds internal relationships to foster positive morale, teamwork, productivity, and corporate cultureOrganizational motivation
- 4Nine contributions PR legend Patrick Johnson named? _______________________: Can provide an early warning system of potential problemsIssue Anticipation
- 5Nine contributions PR legend Patrick Johnson named? _________________________: Publics can identify new markets, products, methods, allies and positive issuesOpportunity identification
- 6Nine contributions PR legend Patrick Johnson named? ____________________: Manage an appropriate response to crisis situations that will minimize to an organization's reputationCrisis management
- 7Nine contributions PR legend Patrick Johnson named? _____________________: Through research and counseling keeps management in touch with what is happening so that appropriate decisions are madeOvercoming executive isolation
- 8Nine contributions PR legend Patrick Johnson named? _________________________: Organizational changes through communication and other activities to ease resistance to change and promote a smooth transition for those affected by the changesChange agentry
- 9Nine contributions PR legend Patrick Johnson named? _____________________: Take lead in helping organizations act responsibly in such areas as the environment, workplace issues, and philanthropySocial responsibility
- 10Nine contributions PR legend Patrick Johnson named? _______________________: Uses its connections to government officials and other influential individuals or groups to gain acceptance for its activities, products, or services and also remove political barriersInfluence public policy
- 11__________________ will support things that make a positive and measurable difference for an organization, especially communication and relationship building activities that build stakeholders' awareness and understanding organizational activitiesManagement support
- 12To be a part of management, a PR practitioner should understand the language of _____________, how the organization operates, how it makes money, and how its strategic plan meets current and future challengesbusiness
- 13What does RACE stand for?Research, Action, Communication, Evaluation
- 14What does ROPE stand for ?Research, Objectives, Programming, Evaluation
- 15____________________________________________: Research the issue Develop goals and objectives Develop a public relations strategy Select and implement the communication tactics Evaluate the effectiveness of public relations programBasic steps PR practitioners at the management follow
- 16PR professionals use ____________ to promote a public relations activity or support an image campaign to enhance an organization's reputationadvertising
- 17________________ use of communication to raise awareness and create effective messagesMarketing
- 18—
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- Flashcards on Public relation cases exam, created by Ifunanya Ibe on 25/05/2017.
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- Ifunanya Ibe
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