Flashcards
Why, for what, and for whom are events held?
Cards in this deck (10)
- 1What are some factors that affect the growing number of events?- Image enhancement (for the area)
- Catalyst for urban renewal and investment attraction (e.g. the Olympics)
- Emulation / competition
- Civic celebration
- Changing nature of leisure - 2Define "Special Events"- Non routine occasions
- Purpose to enlighten, celebrate, entertain
"A special event is an opportunity for an experience outside the normal range of choices or beyond everyday experience" - 3Define "Mega Events"- Exceeds one million visitors
- Capital costs of at least $500 million
- Reputation as a "must see" event
- Yields high levels of tourism, media coverage, prestige, or economic impact" - 4Define "Hallmark Events"- Significance in tradition, attractiveness, image, or publicity
- Major one time, or recurring events of limited duration, developed primarily to enhance the awareness, appeal and profitability of a tourism destination. - 5Define "Festivals"- They have a central celebratory theme
- Designed to occur for a limited duration
- Portray a particular tradition, culturally or historically significant. - 6What are the dimensions of event impacts and legacies?- Political
- Tourism
- Economic
- Social
- Environmental - 7What are Event Legacies?- Legacies = long term or permanent
- Tend to have positive connotations
- More emphasis on planning and strategy - 8Why do we Evaluate Events?1. Determine the success
2. For feedback and improvement
3. To pass on to stakeholders
4. To ensure the future reputation of the event - 9Why are some people skeptical about event evaluation?- Overstated claims and bias
- Inappropriate methodologies
- Seen as a PR exercise - 10What is involved in Effective Evaluation?- Specific to the stakeholder
- Based on appropriate methodologies
- Acknowledges both positive and negative impacts
- Should be able to enact change for the better
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- Events Flashcards on Why, for what, and for whom are events held?, created by Rachel Northey on 03/06/2017.
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- Rachel Northey
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