Marketing Key Terms

Description

IGCSE Business (Marketing) Flashcards on Marketing Key Terms, created by Noah Swanson on 04/06/2014.
Noah Swanson
Flashcards by Noah Swanson, updated more than 1 year ago
Noah Swanson
Created by Noah Swanson almost 10 years ago
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Resource summary

Question Answer
Market A set of arrangements that allow buyers and sellers to communicate and trade in goods and services
Market Share The proportion of sales in a total market a product or business enjoys
Marketing Mix The key elements in a firms Marketing Strategy, known as the 4Ps
Market Orentation Where a business focuses on the needs of customers when developing a product
Marketing Stratergy A set of plans to achieve marketing objectives
Product Orientation Where a business focuses on the design and manufacture of the product itself rather than the needs of customers
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