How to launch a new product?

IS THIS IDEA THE BEST OPTION?

SELECT AND IDEA

NO

YES

ORGANIZE A FOCUS GROUP OR A DISCUSSION GROUP

CREATE A NEW MODEL BUSINESS THAT PROMOTE YOUR PRODUCT, SELECT YOUR SALES CHANNEL, BUDGET, ETC.

IS IT A SUCCESSFULL BUSINESS MODEL?

NO

YES

STAR TO DEVELOP THE NEW PRODUCT. ALSO, DEVELOP THE NEW MARKETING PROGRAM.

THE CUSTOMER IS REACTING POSITIVE TO OUR PRODUCT?

NO

YES

START

SELECT ONE METHOD OF CREATIVITY PROCESS

CREATE A NEW IDEA

LAUNCH THE PRODUCT.